THE BUSINESS CASE FOR

 

Clients that have increased sales with Red Points Technology

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HOW DOES IT WORK IN 2 MINUTES

 

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Staff search individual sites and log infringements, to be reviewed and reported later..

Automated process

Real Time Results

Continuous 24/7 protection

Automated process

Continuous 24/7 protection

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Reactive action

«We have been working with Red Points for 2 months and the results have been more
than just positive. Thanks to their support in protecting our brands, we have been able to

put an end to infringements online.»

Anna Carbonell
Legal department

«We have been working with Red Points for 2 months and the results have been morethan just positive. Thanks to their support in protecting our brands, we have been able to put an end to infringements online.»

Cease & desist manual process

Manual search for business details, then legal staff draft letters and await confirmation of receipt.

Drafting letters, completing forms, using website complaints systems for every individual infringement.

Manual takedowns

Proactive monitoring

Systems monitor marketplaces 24/7 and detect infringements the moment they appear.

Listings are automatically reported and removed from sites within hours, using one of our 300 takedown tools.

Assited takedown

The platform generates and sends notifications but is overseen by the legal team and client.

Cease & desist automated process

How do we eliminate counterfeits efficiently

THE AUTOMATED PROCESS 

Proactive monitoring

Every minute that a counterfeit is available for purchase a company loses sales and their brand is devalued. Proactive monitoring scans sites daily, detecting and removing counterfeits in a matter of hours.

Cease & desist automated process

Our platform is able to generate the appropriate template, automatically enter the details, send the notification and monitor the status of each one. Our system will escalate cases that need further attention to a member of our expert legal team; ensuring that our process is both efficient and thorough. .

Takedown tools. +300 ecommerce agreements

We have over 300 takedown tools and agreements with top online marketplaces. With this, our platform is able to report and remove listings from multiple sites. We use a variety of different methods and approaches to ensure counterfeits are removed quickly and legally from all sites.

In the event that cease and desist notifications are not effective or the timescale is too long, our system will automatically begin the process of de-indexing links from google, making a site almost impossible to find.

Google deindexation

Crawler or search programs are able to record all the details of every single infringement detected. Details such as price, location, screenshot, language, sales numbers, ect. are all stored on the portal. Clients are able to view the status of each infringement, along with all the captured details, in real-time.

Reporting & up to date info

WHAT ARE THE BENEFEITS?

The scale of our technology allows us detect and resolve infringements on multiple digital channels 24 hours a day. The result is that we detect and resolve thousands of issues a week.

VOLUME DETECTION

On average, we remove infringements within in 4.5 hours of detection. Our automated process reduces the timescale of every aspect of brand protection, from detection to removal to reporting.

TIMING

We have a 96% efficiency rate of detections to removals. Our clients report that using our solution allows their brand and IP departments to work more effectively and focus on more complex issues.

 

EFFICIENTLY

Our tech has the search and processing capabilities of a large brand protection team. We provide a high- level of protection, previously only viable for large companies, at economical rates.

COST-EFFECTIVE

 

 

AUTOMATING IP PROTECTION

 

 

A comprehensive economic & efficiency proposal

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Reactive
action

Proactive
monitoring

Cease & desist
manual process

Manual
takedowns

Automated
takedown

Proactive monitoring

Cease & desist automated process

Google deindexation

Reporting & up to date info

Cease & desist automated process

Every minute that a counterfeit is available for purchase a company loses sales and their brand is devalued. Proactive monitoring scans sites daily, detecting and removing counterfeits in a matter of hours.

Our platform is able to generate the appropriate template, automatically enter the details, send the notification and monitor the status of each one. Our system will escalate cases that need further attention to a member of our expert legal team; ensuring that our process is both efficient and thorough. .

In the event that cease and desist notifications are not effective or the timescale is too long, our system will automatically begin the process of de-indexing links from google, making a site almost impossible to find.

Crawler or search programs are able to record all the details of every single infringement detected. Details such as price, location, screenshot, language, sales numbers, ect. are all stored on the portal. Clients are able to view the status of each infringement, along with all the captured details, in real-time.

TIMING

EFFICIENCY

VOLUME DETECTION

COST-EFFECTIVE

The scale of our technology allows us detect and resolve infringements on multiple digital channels 24 hours a day. The result is that we detect and resolve thousands of issues a week.

On average, we remove infringements within in 4.5 hours of detection. Our automated process reduces the timescale of every aspect of brand protection, from detection to removal to reporting.

We have a 96% efficiency rate of detections to removals. Our clients report that using our solution allows their brand and IP departments to work more effectively and focus on more complex issues.

 

Our tech has the search and processing capabilities of a large brand protection team. We provide a high- level of protection, previously only viable for large companies, at economical rates.

WHO'S THIS TOOLKIT FOR

This business case is for legal professionals working in intellectual property protection, either within a company
or as part of a legal firm. The document aims to outline the cost of protecting a brand from IP infringements online
and how Red Points technological service is able to maximise outputs and protection. The report will make a clear
economic argument to help IP lawyers seeking this tool and show the value of the investment.

WHAT'S INSIDE

In this short document we cover the following areas. Don't miss out on this useful content

Alibaba's removal tool

ABOUT RED POINTS

 

1. Introduction

IP protection and the two options that legal professionals face.

How technical process differs from the traditional manual process.

2. Brand protection process

3. Cost analysis

A comparison between the manual and technical solutions

4. Conclusion

Arguments and augmented benefits of a technological solution

This business case is for legal professionals working in intellectual property protection, either within a company or as part of a legal firm. The document aims to outline the cost of protecting a brand from IP infringements onlineand how Red Points technological service is able to maximise outputs and protection. The report will make a clear economic argument to help IP lawyers seeking this tool and show the value of the investment.

 

DOWNLOAD EBOOK

Want to see how our solution cal help you to protect your clients? Download the business case  and find out!