About the Speakers
Sharpen your brand storytelling
Speakers : Jeff Sauro, Tim Bosenick, Lee Cooper
5 consejos para proteger a tu marca
contra las falsificaciones
6 Critical Strategies to
Scale your Brand Globally
WEBINAR ON DEMAND
WEBINAR ON DEMAND
Karen Post International Branding Expert
6 Critical Strategies
to Scale your Brand Online
PRESENTED BY
30-40 mins
Karen Post
Author & President of the Brain Tattoo Branding
Karen is an entrepreneur, international branding authority, and author of the books Brand Turnaround and Brain Tattoos. Karen has been working for more than 30 year with Branding and Communications with organizations that range from start-ups to Fortune 500 companies such as ACNielsen, Pepsi and Procter & Gamble.
"From fashion houses in NYC to cupcake stores in Australia, I help brands standout and accelerate business growth."
Karen has worked for:
Toni Pérez
VP of Marketing & Product at Red Points
Toni has been working in the internet industry in the last 10 years, and is an expert in the protection against brand abuse at Red Points. He’s in charge of Red Point’s IP monitoring and enforcement platform, a cornerstone of the company’s solution against brand abuse which detects more than 150,000 IP infringements every month.
Sharpen your brand storytelling
GUEST SPEAKER
PRESENTER AND CO-SPEAKER
What you will learn
Principles and practical tactics on how to convey your brand and businesses to an international audience.
Sharpen your brand storytelling
How to empower key influencers to make your mission possible.
Stretch your budget with low cost, high impact actions.
About Red Points
Red Points is the technological solution to protect against counterfeits and brand abuse online. Unlike social monitoring tools, our technology not only detects incidents but can actually remove them from marketplaces, social media, online ads, app stores etc. Red Points tech ensures that your brand positioning is not undermined, making sure you see a return on your branding activities.
Copyright © 2017 Red Points Solutions | Privacy Policy
Red Points is the technological solution to Intellectual Property (IP) infringements online. We use a combination of detection and evaluation technologies to scan the Internet for cases of trademark or copyright violations. Using our removal software, expert analysts and professional legal team, we are able to remove these incidents quickly and efficiently. Red Points is more than just a software package, it combines the strengths of an automated process with expert human analysis and the knowledge of our IP lawyers making our solution the fastest, and most comprehensive available.
About Red Points
About the Speakers
Toni Pérez
VP of Marketing & Product at Red Points
Toni has been working in the internet industry in the last 10 years, and is an expert in the protection against brand abuse at Red Points. He’s in charge of Red Point’s IP monitoring and enforcement platform, a cornerstone of the company’s solution against brand abuse which detects more than 150,000 IP infringements every month.
CO-SPEAKER
Principles and practical tactics on how to convey your brand and businesses to an international audience.
How to empower key influencers to make your mission possible.
Stretch your budget with low cost, high impact actions.
What will you learn
GUEST SPEAKER
Karen Post
Author & President of the Brain Tattoo Branding
Karen is an entrepreneur, international branding authority, and author of the books Brand Turnaround and Brain Tattoos. Karen has been working for more than 30 year with Branding and Communications with organizations that range from start-ups to Fortune 500 companies such as ACNielsen, Pepsi and Procter & Gamble.
From fashion houses in NYC to cupcake stores in Australia, I help brands standout and accelerate business growth
Karen has worked for:
The main objective of this webinar organized by Red Points is to describe actionable tactics that businesses of all sizes, including small and medium ones, can use when scaling their brands from local markets to a worldwide audience.
The tips will be mainly drawn from Karen Post’s professional experience, who has been working for more than 30 year in Branding and Communications with organizations that range from start-ups to Fortune 500 companies such as ACNielsen, Pepsi and Procter & Gamble.
The webinar will also count with the participation of Toni Pérez, VP of Marketing and Product at Red Points, who will be talking about the most common risks in brand management from the Intellectual Property Rights perspective.
Here are some of the topics that will be covered:
- Building and communicating your brand, with real examples.
- Differences and similarities between local and global branding.
- Promoting your reputation among opinion makers.
- How to protect your business against brand abuse.
It's time for your brand to start thinking global
WATCH THE WEBINAR
Do you worry that your brand might be stagnating? or that your market is saturated and it’s increasingly difficult to get returns on your marketing day after day? It might be time to scale your brand to a global level. Red Points has invited the world-renowned branding expert Karen Post as the featured speaker on this webinar.
Karen will share with us insights and real examples of how to present your brand to an international audience from her 30 years of professional experience in Branding and Communications.
Brand owners that understand the importance of brand strategy and planning will increase their odds of success. They will get more from their marketing dollars and earn more meaningful relationships with customers, stakeholders, employees and constituents.
In this webinar, the following topics will be discussed:
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Build and communicate your brand, with real examples
3 secrets to sharpen your brand storytelling
How to empower key influencers to make your mission possible
Stretch your budget with low cost, high impact actions
Socialize planning with all employee levels
How to protect your business against brand abuse
Karen Post
International Branding Expert