HOW FAKE PRODUCTS AFFECT DESIGN HOMEWARE BRANDS

MARKET RESEARCH SURVEY

MARKET RESEARCH SURVEY

Who's this research for?

What's inside?

About Red Points

In Red Points we specialize in Intellectual Property protection and defend brands online, using a combination of our expert legal team, experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients.

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In Red Points we specialize in Intellectual Property protection and defend brands online, using a combination of our expert legal team, experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients.

About Red Points

About the Speakers

What's inside?

The main objective of this webinar organized by Red Points is to describe actionable tactics that businesses of all sizes, including small and medium ones, can use when scaling their brands from local markets to a worldwide audience.

The tips will be mainly drawn from Karen Post’s professional experience, who has been working for more than 30 year in Branding and Communications with organizations that range from start-ups to Fortune 500 companies such as ACNielsen, Pepsi and Procter & Gamble.

The webinar will also count with the participation of Toni Pérez, VP of Marketing and Product at Red Points, who will be talking about the most common risks in brand management from the Intellectual Property Rights perspective.

Here are some of the topics that will be covered:

Building and communicating your brand, with real examples.
Differences and similarities between local and global branding.
Promoting your reputation among opinion makers.
How to protect your business against brand abuse.

The consequences of
counterfeits on brands

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July 11th, 9:00 AM PST. 12 PM EST

HOW FAKE PRODUCTS AFFECT DESIGN HOMEWARE BRANDS

FEATURED SPEAKER
Maysa Razav, Head of Anti Counterfeit for INTA

Who's this for?

As the homeware and furniture market grows, so does the number of counterfeits in online platforms. In order to understand what drives consumers into buying fake homeware and furniture items online, we conducted a survey and found the following insights:

IN THIS DOCUMENT WE COVER

75.4% of people aged between 25-34 years old buy design homeware or furniture products online.

When it comes to price, 82% of consumers would opt to buy an Amazon product over a well-known design.

54% of consumers do not feel confident they can identify non-genuine products online.

· Key findings
· Purchasing landscape
· Consumers and counterfeits
· Reactions & trusted solutions
· Discussion and conclusion

· Key findings

· Purchasing landscape

· Consumers and counterfeits

· Reactions & trusted solutions

Do customers care about designs or brands? Find out in this research

This research is aimed at businesses within the homeware and furniture industry, seeking to understand consumer perceptions and attitudes towards design homeware products, specifically when shopping online.

Read the full research here and get more insights for your business.

· Discussion and conclusion

HOW FAKE PRODUCTS AFFECT DESIGN HOMEWARE BRANDS

Who's this research for?

What's inside?

About Red Points

The consequences of counterfeits on brands

75.4% of people aged between 25-34 years old buy design homeware or furniture products online.

When it comes to price, 82% of consumers would opt to buy an Amazon product over a well-known design.

54% of consumers do not feel confident they can identify non-genuine products online.

The consequences of
counterfeits on brands