A healthy brand enhances customer trust and growth.
Stop negative brand reputation. Keep your customers safe and let them trust your brand.
2021 © Red Points
Do you want to see Red Points in action with your brand?
Ji Won Bang — Brand Protection Specialist
1,200+ companies trust Red Points to protect their brands and customers
Counterfeits Hurt
Your Brand’s Reputation
Building a brand takes a long time and hard work. When customers receive poor copies of a product, word can spread quickly that it is the real product that is low quality.
2020 has accelerated ecommerce, giving online reviews more visibility than ever. Negative experiences with counterfeit products can quickly cause a reputation crisis while leaving your brand reputation at jeopardy. While many consumers believe that it’s the responsibility of a brand to prevent counterfeits from being sold, counterfeiters are only getting smarter.
The new generation of counterfeiters is by far one of the hardest to spot. Why? Because they use new sophisticated tactics to sell counterfeits of your products and IP enforcement is just not cost nor time efficient.
Higher quality replicas
are getting closer to the original look and feel of the genuine products.
Multi-channel
Counterfeiters are using several accounts to ensure their revenue is not cut all at once.
Self made pictures
Instead of using brand’s official images
Can you afford to lose your customer’s trust?
Nathan Dula,
Security Sales Analyst at Garrett
"We knew we had counterfeits because our clients used to send us complaints. Red Points gave us visibility to know where and how those fakes were damaging our brand"
METAL DETECTORS
What makes us different?
Let AI and experts help you make more informed business decisions. Red Points makes it easy to find and remove counterfeits, while taking care of revenue loss, brand reputation and consumer safety to keep your brand healthy.
Always-on
Your infringers don’t sleep, neither do we: Red Points acts on 30 million links every day.
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Limitless takedowns
Good-bye analyst hours, hello flat fees. We don’t leave any infringement standing.
3
Industry expertise
800 clients across more than 60 verticals give us deep industry know-how. You leverage it.
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How important is brand reputation
to your business?
Chris Baker,
General Manager Europe at KeepCup
