Due to continued supply chain disruptions, there's a risk many companies will not meet the demand for the holiday season. This means shoppers may look outside of legitimate sellers for their online shopping this year.
Red Points’ new report offers insight into what, how, when, and where consumers will shop online this holiday season. Read the full report for best practices for preventing revenue and brand trust erosion ahead of the busiest time of the year.
What our survey will reveal:
At Red Points we specialize in intellectual property protection and defend brands online, using a combination of our experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients.
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The research will help inform those managing ecommerce or online brand protection on new consumer buying behavior ahead of the holiday season. It will also provide actionable data and insights to help brands protect their revenue and customer trust against the rising cybercriminal activity.
Who’s this for
Red Points surveyed 2,000 U.S. shoppers to get insights into their online shopping behavior for the holiday season. All participants in this group were planning to do at least some of their holiday shopping online. The survey was carried out between July 28th and August 3rd, 2021, and participants came from a range of age groups and geographic locations.
What you'll Learn
What brands
can do to protect their IP on Ecommerce
Market Research results
- Legal consultant
- Legal/brand protection director
- CEO/General Manager or Director
- Marketing Manager/Director
- Founder/Owner
- Ecommerce Manager
- Brand Manager
This information
will be useful for:
Market research
The Day After COVID-19
Actions and insights for responding to the COVID-19 crisis
As companies worldwide navigate the ongoing COVID-19 crisis, digital retail executives are on the corporate front line, helping their companies respond, pivot, and evolve to an economic crisis set to alter the retail landscape forever.
This survey, reflects the views of 150 U.S. digital retail leaders from 10+ industries during the week of April 20.
INTRO
Why Your Brand Can’t Afford to Turn a Blind Eye on Social Media?
PART 1
This is why Counterfeits Will Steal Your Revenue on Social Media (Unless You Stop them)
PART 2
5-Step to Protect your Sales on Social Media
PART 3
Why you Should Protect your Brand on Social Media
What's inside?
The research will help inform those managing ecommerce or online brand protection on new consumer buying behavior ahead of the holiday season. It will also provide actionable data and insights to help brands protect their revenue and customer trust against the rising cybercriminal activity.
Who’s this for
49%
Brand reputation damaged
43%
Counterfeiters
stealing sales
42%
Unhappy costumers
Brands & organizations featured in the report
Spending Expectations
Section 1
72% of consumers are planning on shopping at online marketplaces like Amazon and eBay
60% say reviews and rating are the most important factors in an online purchase decision, even more than price
Shopping Choices
Section 2
40% believe the brand should be responsible for removing fakes from online channels
Buying Fake
Section 3
- New online shopping trends by industry
- Expected average spending
- Top predicted online shopping channels
- Best practices to safeguard your brand and revenue