The counterfeit industry has exploded in recent years, the huge expansion of e-commerce has given rise to a new generation of sophisticated and at times hard to detect counterfeits. This problem affects everyone from multinationals to medium size business. Both national and supranational governments, like the EU, have struggled to contain this problem. The responsibility is now, more than ever, on businesses themselves to prevent counterfeiting of their products. Business leaders now need a good level of knowledge around the topic if they are to combat counterfeiting effectively.
This document aims to give a brisk overview of the global counterfeiting problem and the factors that influence it. This will be the first installment in a series of documents that will break down counterfeiting by industry. Here we will provide you with all the essential information you need in order to discuss, plan and work to prevent counterfeiting.
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18 pages long (15 min. read)
WHAT IS IN THE EBOOK?
COUNTERFEITING, CAUSES & CONSEQUENCES
An overview of the current research into global counterfeiting
Red Points protects brands and content in the digital environment. We are able to do this through our proprietary technology which employs machine learning algorithms to scan the internet and identify all violations and infringements. We then employ our technical and legal expertise to ensure that all infringing data is removed or deindexed. We present our reports in easy to read and exportable formats, giving our clients the power to see where and how infringements are taking place.
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WHAT'S INSIDE
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The scale of the problem
1
Ecommerce and counterfeit
2
China
3
Consumer attitudes
4
The importance of brand
5
6
Tech solutions