Brand protection is a modern day necessity, without it companies risk losing investment, hard fought brand reputation and ultimately sales. From Nike to Barcelona FC, major brands have to protect their Intellectual Property. This guide aims to break down some of the technical jargon and highlight some of the most important areas to consider when selecting a service.

We discuss aspects of selecting a brand protection service such as:

  • Why a technological solution is better than a traditional legal firm
  • What areas a good brand protection service should monitor
  • What level of reach and efficiency you should expect from a brand protection service.

 

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18 pages long (15 min. read)

WHAT IS IN THE EBOOK?

SELECTING A BRAND PROTECTION SOLUTION

In this guide we will look at what are the important aspects to consider when selecting a brand protection solution, from technology to data reporting.

Red Points protects brands and content in the digital environment. We are able to do this through our proprietary technology which employs machine learning algorithms to scan the internet and identify all violations and infringements. We then employ our technical and legal expertise to ensure that all infringing data is removed or deindexed. We present our reports in easy to read and exportable formats, giving our clients the power to see where and how infringements are taking place.

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WHAT'S INSIDE

Here's the complete chapter list. Don't miss out on this awesome content.

What is brand protection?

1

Know what you need

2

Technology

3

Channel Monitoring

4

Reporting

5

Management & resources

6