Brand protection is a modern day necessity, without it companies risk losing investment, hard fought brand reputation and ultimately sales. From Nike to Barcelona FC, major brands have to protect their Intellectual Property. This guide aims to break down some of the technical jargon and highlight some of the most important areas to consider when selecting a service.
We discuss aspects of selecting a brand protection service such as:
18 pages long (15 min. read)
Red Points protects brands and content in the digital environment. We are able to do this through our proprietary technology which employs machine learning algorithms to scan the internet and identify all violations and infringements. We then employ our technical and legal expertise to ensure that all infringing data is removed or deindexed. We present our reports in easy to read and exportable formats, giving our clients the power to see where and how infringements are taking place.
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What is brand protection?
1
Know what you need
2
Technology
3
Channel Monitoring
4
Reporting
5
Management & resources
6