What’s in the ebook?

A collection of the latest industry and academic studies on Millennials online behaviour and piracy trends. We examine how Millennials are different from older generations and we look at their attitudes towards media and consumption habits. We explore their opinions on breaking Intellectual property laws in regards to pirating content online and desire and attitudes that fuel this behaviour. Based on the evidence, offer recommendations on what anti-piracy strategies are likely to be the most successful based and what legal action companies should avoid, so not to clash with the mainstream opinion of Millennials.

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22 pages long (20 min. read)

MILLENNIALS AND PIRACY

ATTITUDES TO LAWS ONLINE AND PIRACY TRENDS

Red Points protects brands and content in the digital environment. We are able to do this through our proprietary technology which employs machine learning algorithms to scan the internet and identify all violations and infringements. We then employ our technical and legal expertise to ensure that all infringing data is removed or deindexed. We present our reports in easy to read and exportable formats, giving our clients the power to see where and how infringements are taking place.

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WHAT'S INSIDE

Here's the complete chapter list. Don't miss out on this awesome content.

Who are Millennials?

1

Millennials and piracy

2

Generation Free

3

Behaviour and expectations

Trends and attitudes

Beyond Millennials and future planning