What’s in the ebook?

A collection of the latest industry and academic studies on Millennials online behaviour and piracy trends. We examine how Millennials are different from older generations and we look at their attitudes towards media and consumption habits. We explore why this significant in regards to Intellectual property online and, based on the evidence, offer recommendations on what anti-piracy strategies are likely to be the most successful and which will clash least with the attitudes and media consumption trends of Millennials.

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22 pages long (20 min. read)

MILLENNIALS AND PIRACY

BEHAVIOUR, TRENDS AND FUTURE PLANNING

Red Points protects brands and content in the digital environment. We are able to do this through our proprietary technology which employs machine learning algorithms to scan the internet and identify all violations and infringements. We then employ our technical and legal expertise to ensure that all infringing data is removed or deindexed. We present our reports in easy to read and exportable formats, giving our clients the power to see where and how infringements are taking place.

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WHAT'S INSIDE

Here's the complete chapter list. Don't miss out on this awesome content.

Who are Millennials?

1

Millennials and piracy

2

Generation Free

3

Behaviour and expectations

Trends and attitudes

Beyond Millennials and future planning