Here at Red Points, we simply want to point businesses in the right direction, ensuring they have the information they need to report and remove products that violate their intellectual property. In this guide, we focus on Tmall, as these seem to be the sites that concern our clients most
Counterfeiters take advantage of global marketplaces such as Tmall to sell replica products of authentic brands. Follow this guide to begin removing fakes and keep your brand protected.
FREE TOOLKIT
HOW TO REPORT COUNTERFEITS
FROM TMALL
Protect your brand on Tmall
GET YOUR FREE COPY
What's inside?
IP Law in China
What you need to know to protect your brand
Tmall's removal tool
What it is and how it works
Documents required
Info required to remove a counterfeit
Process
Necessary steps to remove a counterfeit
Timescale
From submission to removal
This toolkit is aimed at any business concerned about protecting their intellectual property rights on the Tmall online marketplace.
Any business or individual, large to small, should know how to protect their IP and most importantly their brand.
Who's this ebook for?
About Red Points
At Red Points we specialize in intellectual property protection and defend brands online, using a combination of our experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients.
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Red Points works closely with online marketplaces such as Tmall, with the goal of keeping the platform free from fake products.
For this reason, we've created this guide to let brands register their intellectual property on Tmall's platform, report fake products they find, and get a better understanding of the IP landscape in China.