Speakers : Jeff Sauro, Tim Bosenick, Lee Cooper    

5 consejos para proteger a tu marca

contra las falsificaciones

HOW FAKE TOYS ON AMAZON 
AFFECT YOUR  BUSINESS

MARKET RESEARCH SURVEY

MARKET RESEARCH SURVEY

Who's this research for?

What's inside?

IN THIS DOCUMENT WE COVER

· Key Findings

· Parents' buying behaviorsrs online

· Fake products online

· The effect of counterfeits on businesses

· Discussion and recap

About Red Points

In Red Points we specialize in Intellectual Property protection and defend brands online, using a combination of our experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients. 

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In Red Points we specialize in Intellectual Property protection and defend brands online, using a combination of our experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients. 

 

About Red Points

About the Speakers

IN THIS DOCUMENT WE COVER

· Key Findings

· Parents' buying behaviours online

· Fake products online

· The effect of counterfeits on brands

· Discussion and recap

What's inside?

The main objective of this webinar organized by Red Points is to describe actionable tactics that businesses of all sizes, including small and medium ones, can use when scaling their brands from local markets to a worldwide audience.

The tips will be mainly drawn from Karen Post’s professional experience, who has been working for more than 30 year in Branding and Communications with organizations that range from start-ups to Fortune 500 companies such as ACNielsen, Pepsi and Procter & Gamble.

The webinar will also count with the participation of Toni Pérez, VP of Marketing and Product at Red Points, who will be talking about the most common risks in brand management from the Intellectual Property Rights perspective.

Here are some of the topics that will be covered:

  • Building and communicating your brand, with real examples.
  • Differences and similarities between local and global branding.
  • Promoting your reputation among opinion makers.
  • How to protect your business against brand abuse.

The harmful effect of counterfeits on brands

GET THE RESEARCH

July 11th, 9:00 AM PST. 12 PM EST

HOW FAKE TOYS ON AMAZON AFFECT YOUR BUSINESS

TBC
xxx xxxx xxxx

 

Toni has been working in the internet industry in the last 10 years, and is an expert in the protection against brand abuse at Red Points. He’s in charge of Red Point’s IP monitoring and enforcement platform, a cornerstone of the company’s solution against brand abuse which detects more than 150,000 IP infringements every month..

FEATURED SPEAKER 
Maysa Razav, Head of Anti Counterfeit for INTA

Research to understand parents' attitudes towards counterfeits and the resulting consequences for businesses.

Who's this research for?

We know that Amazon is deeply affected by fakes. To explore the effects of this, we spoke to parents in the U.S. about their experiences shopping online and found the following:

Parents trust companies to sell responsibly and control their sales platforms. With the threat of fakes within the toy industry, could parents' confidence in brands suffer? 

This research is aimed at businesses within the toy and baby product industry, seeking to understand the relationships between parents, online shopping platforms and counterfeits, especially the risks, level of awareness and attitudes of parents with regards to shopping online.  

Amazon is hugely popular with parents, more than almost every other form of shopping (83% of parents buy in Amazon)

74% of those that had encountered fake products bought them online (unaware they were buying fakes) 

Most parents are not good at spotting a fake product (only 39% of parents can identify fakes)

Companies are losing sales to fakes as parents cannot tell the difference between a real and counterfeit products.

Brand reputation is seriously harmed by fakes in the market.

Read the full research here and get more insights for your business.