Speakers : Jeff Sauro, Tim Bosenick, Lee Cooper    

5 consejos para proteger a tu marca

contra las falsificaciones

HOW TO SELL IN CHINA

FREE EBOOK

FREE EBOOK 

WHO'S THIS EBOOK FOR?

WHAT'S INSIDE

In this short document we cover:

ABOUT RED POINTS

In Red Points we specialize in Intellectual Property protection and defend brands online, using a combination of our experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients. 

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In Red Points we specialize in Intellectual Property protection and defend brands online, using a combination of our experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients. 

 

About Red Points

About the Speakers

WHAT'S INSIDE?

The main objective of this webinar organized by Red Points is to describe actionable tactics that businesses of all sizes, including small and medium ones, can use when scaling their brands from local markets to a worldwide audience.

The tips will be mainly drawn from Karen Post’s professional experience, who has been working for more than 30 year in Branding and Communications with organizations that range from start-ups to Fortune 500 companies such as ACNielsen, Pepsi and Procter & Gamble.

The webinar will also count with the participation of Toni Pérez, VP of Marketing and Product at Red Points, who will be talking about the most common risks in brand management from the Intellectual Property Rights perspective.

Here are some of the topics that will be covered:

  • Building and communicating your brand, with real examples.
  • Differences and similarities between local and global branding.
  • Promoting your reputation among opinion makers.
  • How to protect your business against brand abuse.

CRACKING THE CHINESE MARKET

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July 11th, 9:00 AM PST. 12 PM EST

HOW TO SELL IN CHINA

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Toni has been working in the internet industry in the last 10 years, and is an expert in the protection against brand abuse at Red Points. He’s in charge of Red Point’s IP monitoring and enforcement platform, a cornerstone of the company’s solution against brand abuse which detects more than 150,000 IP infringements every month..

FEATURED SPEAKER 
Maysa Razav, Head of Anti Counterfeit for INTA

A survival guide to starting business and selling your products in China  

WHO'S THIS EBOOK FOR?

Ever since China adopted its open-door policy, business owners have become eager to tap into this opportunity-filled market. However, few are aware of the challenges they could face. 

In this guide, we provide a series of tips and best practices to understand and enter the Chinese market.

A survival guide to starting business and selling your products in China  

This eBook is aimed at medium sized organisations that want to begin operations in China and would like to learn how to avoid problems that could cost their business profits, time and even rights ownerships.  

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*IP law in China

*Selecting agents and distributors 

*Forming a WFOE

*Establishing key customers

*Selling online