COUNTERFEIT
SPORTS MERCHANDISE MOVES
TO SOCIAL MEDIA

REPORT

REPORT

Who's this report for

What's inside?

About Red Points

In Red Points we specialise in Intellectual Property protection and defend brands online, using a combination of our experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients.

I WANT TO READ

In Red Points we specialise in Intellectual Property protection and defend brands online, using a combination of our experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients.

About Red Points

About the Speakers

What's inside

The main objective of this webinar organized by Red Points is to describe actionable tactics that businesses of all sizes, including small and medium ones, can use when scaling their brands from local markets to a worldwide audience.

The tips will be mainly drawn from Karen Post’s professional experience, who has been working for more than 30 year in Branding and Communications with organizations that range from start-ups to Fortune 500 companies such as ACNielsen, Pepsi and Procter & Gamble.

The webinar will also count with the participation of Toni Pérez, VP of Marketing and Product at Red Points, who will be talking about the most common risks in brand management from the Intellectual Property Rights perspective.

Here are some of the topics that will be covered:

Building and communicating your brand, with real examples.
Differences and similarities between local and global branding.
Promoting your reputation among opinion makers.
How to protect your business against brand abuse.

How social media has become an amplifier for counterfeits

DOWNLOAD REPORT

July 11th, 9:00 AM PST. 12 PM EST

COUNTERFEIT SPORTS MERCHANDISE MOVES TO SOCIAL MEDIA

FEATURED SPEAKER
Maysa Razav, Head of Anti Counterfeit for INTA

Who's this report for?

Fake sports merchandise on the internet is nothing new, but their recent shift to social networks has caught the attention of many. We conducted research in order to understand why counterfeiters are turning to these platforms and found interesting insights.

Read the full research here and get more insights for your business.

The number of fake sportsl jerseys in social networks is growing at a disturbing pace. In this report we provide insights that will help you protect your business

This research is aimed at businesses within the sports industry, interested in knowing the trends of the counterfeit landscape.

In this document we cover:

· Key findings
· Detection growth
· Average detection by domain
· Discussion and conclusion

The number of fake sports jerseys in social networks is growing at a disturbing pace. In this report we provide insights that will help you protect your business