Speakers : Jeff Sauro, Tim Bosenick, Lee Cooper    

5 consejos para proteger a tu marca

contra las falsificaciones

HOW COUNTERFEITS AFFECT OUTDOOR APPAREL BRANDS

Who's this research for?

What's inside?

About Red Points

In Red Points we specialize in Intellectual Property protection and defend brands online, using a combination of our expert legal team, experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients. 

Copyright © 2017 Red Points Solutions | Privacy Policy

In Red Points we specialize in Intellectual Property protection and defend brands online, using a combination of our expert legal team, experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients. 

About Red Points

About the Speakers

What's inside?

The main objective of this webinar organized by Red Points is to describe actionable tactics that businesses of all sizes, including small and medium ones, can use when scaling their brands from local markets to a worldwide audience.

The tips will be mainly drawn from Karen Post’s professional experience, who has been working for more than 30 year in Branding and Communications with organizations that range from start-ups to Fortune 500 companies such as ACNielsen, Pepsi and Procter & Gamble.

The webinar will also count with the participation of Toni Pérez, VP of Marketing and Product at Red Points, who will be talking about the most common risks in brand management from the Intellectual Property Rights perspective.

Here are some of the topics that will be covered:

• Building and communicating your brand, with real examples.
• Differences and similarities between local and global branding.
• Promoting your reputation among opinion makers.
• How to protect your business against brand abuse.

Counterfeits: a dangerous 
choice

July 11th, 9:00 AM PST. 12 PM EST

HOW COUNTERFEITS AFFECT OUTDOOR APPAREL BRANDS

FEATURED SPEAKER 
Maysa Razav, Head of Anti Counterfeit for INTA

Who's this for?

Now that China has become a major market for western outdoor apparel brands, the presence of fake items online has increased. We conducted a survey to learn more about consumers' susceptibility, perceptions and behaviours towards counterfeits and found: 

In this document we cover:

People are aware of counterfeits online, with 20% of respondents having knowingly bought a fake outdoor apparel item.

Social media platforms are playing a key role in the selling of counterfeit outdoor apparel.

26% of outdoor apparel consumers would stop buying a brand if they became aware of fakes in the market.

Many customers feel it is the brand's responsibility to control counterfeits. 

· Key findings 
· What brands do our participants buy?
· Consumer buying behaviour
· Customers and counterfeits
· Consequences and customer concerns
· Conclusion

· Key findings

· What brands do our participants buy?

· Consumer buying behaviour·

· Customers and counterfeits

As the number of fake outdoor clothing items increases online, we investigate consumers' trust, buying habits, and what makes them counterfeit-prone.

This research is aimed at businesses within the outdoor apparel sector, seeking to understand consumers' perceptions and attitudes towards outdoor products, specifically when shopping online.

Read the full research here and get more insights for your business.

· Consequences and customer concerns

Some of the brands featured on this survey

· Conclusion