Speakers : Jeff Sauro, Tim Bosenick, Lee Cooper
5 consejos para proteger a tu marca
contra las falsificaciones
BRAND PROTECTION SOLUTION
CHECKLIST:
IMAGE RECOGNITION
REPORT
REPORT
Who's this report for
What's inside?
About Red Points
In Red Points we specialise in Intellectual Property protection and defend brands online, using a combination of our experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients.
Copyright © 2017 Red Points Solutions | Privacy Policy
In Red Points we specialise in Intellectual Property protection and defend brands online, using a combination of our experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients.
About Red Points
About the Speakers
What's inside
The main objective of this webinar organized by Red Points is to describe actionable tactics that businesses of all sizes, including small and medium ones, can use when scaling their brands from local markets to a worldwide audience.
The tips will be mainly drawn from Karen Post’s professional experience, who has been working for more than 30 year in Branding and Communications with organizations that range from start-ups to Fortune 500 companies such as ACNielsen, Pepsi and Procter & Gamble.
The webinar will also count with the participation of Toni Pérez, VP of Marketing and Product at Red Points, who will be talking about the most common risks in brand management from the Intellectual Property Rights perspective.
Here are some of the topics that will be covered:
- Building and communicating your brand, with real examples.
- Differences and similarities between local and global branding.
- Promoting your reputation among opinion makers.
- How to protect your business against brand abuse.
Breaking the myth of image recognition
DOWNLOAD REPORT
July 11th, 9:00 AM PST. 12 PM EST
BRAND PROTECTION SOLUTION CHECKLIST: IMAGE RECOGNITION
FEATURED SPEAKER
Maysa Razav, Head of Anti Counterfeit for INTA
Who's this report for?
The task of finding infringements across multiple channels requires a combination of tools, one of which should be image recognition technology.
Although nowadays it can be easily bought as a pre-made software, image recognition technology is continually evolving. The key to understanding this feature lies in 3 basic principles:
What your brand protection solution should cover and the key elements required to safeguard your business online
This research is aimed at businesses looking to have a deeper understanding about the the basic elements needed for a successful brand protection strategy. Whether you already work with a technological brand protection solution or are looking to implement one for your business, this document will provide you with the tools to keep up to date.
In this document we cover:
· Overview of the technology
· What makes it smart?
· What is it used for?
· The search process
· Combining the elements
· One size doesn't fit all
What your brand protection solution should cover and the key elements required to safeguard your business online
In this document we cover:
· Overview of the technology
· What makes it smart?
· What is it used for?
· The search process
· Combining the elements
· One size doesn't fit all
In this report, we go through the best practices for staying up to date and employing a successful strategy for your brand.
Read the full research here and get more insights for your business.
· This technology has to be trained to identify specific images or products
· Image recognition works better when employing a funnelling technique
· One size doesn't fit all; image recognition should be tailored to a brand or product's needs.
