Speakers : Jeff Sauro, Tim Bosenick, Lee Cooper    

5 consejos para proteger a tu marca

contra las falsificaciones

HOW THE SALE OF COUNTERFEIT COSMETICS AFFECTS BRANDS ONLINE

MARKET RESEARCH SURVEY

MARKET RESEARCH SURVEY

Who's this research for?

What's inside?

About Red Points

In Red Points we specialize in Intellectual Property protection and defend brands online, using a combination of our expert legal team, experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients. 

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Copyright © 2017 Red Points Solutions | Privacy Policy

In Red Points we specialize in Intellectual Property protection and defend brands online, using a combination of our expert legal team, experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients. 

 

About Red Points

About the Speakers

What's inside?

The main objective of this webinar organized by Red Points is to describe actionable tactics that businesses of all sizes, including small and medium ones, can use when scaling their brands from local markets to a worldwide audience.

The tips will be mainly drawn from Karen Post’s professional experience, who has been working for more than 30 year in Branding and Communications with organizations that range from start-ups to Fortune 500 companies such as ACNielsen, Pepsi and Procter & Gamble.

The webinar will also count with the participation of Toni Pérez, VP of Marketing and Product at Red Points, who will be talking about the most common risks in brand management from the Intellectual Property Rights perspective.

Here are some of the topics that will be covered:

  • Building and communicating your brand, with real examples.
  • Differences and similarities between local and global branding.
  • Promoting your reputation among opinion makers.
  • How to protect your business against brand abuse.

The consequences of 
counterfeits on brands

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July 11th, 9:00 AM PST. 12 PM EST

HOW THE SALE OF COUNTERFEIT COSMETICS AFFECTS BRANDS ONLINE

FEATURED SPEAKER 
Maysa Razav, Head of Anti Counterfeit for INTA

Who's this for?

Counterfeit products on social media have become incredibly pervasive, reportedly costing about $75 million a year to the cosmetics industry. We conducted a survey to find out more about consumers' buying habits and found that:

IN THIS DOCUMENT WE COVER

45% of consumers have purchased cosmetics via social media.

Facebook and Instagram are the most popular social media platforms for buying cosmetics.

Most consumers would buy an item from a 3rd party seller on social media if the product was offered at a discount rate.

19.5% of consumers have accidentally bought a fake cosmetics item.

Many think it is the brand owner's responsibility to remove fake items from online platforms.

· Key findings 
· Online buying behaviour
· Cosmetics consumers and counterfeits
· Discussion and conclusion

· Key findings

· Online buying behaviour

 · Cosmetics consumers and counterfeits

Online channels have opened doors for cosmetic brands to reach consumers, but so to counterfeiters. 

This research is aimed at businesses within the cosmetics industry, seeking to understand consumer perceptions and attitudes towards cosmetic products, specifically when shopping online.

Read the full research here and get more insights for your business.

· Discussion and conclusion

Some of the brands featured on this survey