COUNTERFEIT WATCHES ONLINE. MEASURING CONSUMER AWARENESS & BEHAVIOUR

MARKET RESEARCH SURVEY

MARKET RESEARCH SURVEY

Who's this research for?

What's inside?

About Red Points

In Red Points we specialize in Intellectual Property protection and defend brands online, using a combination of our experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients.

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In Red Points we specialize in Intellectual Property protection and defend brands online, using a combination of our experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients.

About Red Points

About the Speakers

What's inside?

The main objective of this webinar organized by Red Points is to describe actionable tactics that businesses of all sizes, including small and medium ones, can use when scaling their brands from local markets to a worldwide audience.

The tips will be mainly drawn from Karen Post’s professional experience, who has been working for more than 30 year in Branding and Communications with organizations that range from start-ups to Fortune 500 companies such as ACNielsen, Pepsi and Procter & Gamble.

The webinar will also count with the participation of Toni Pérez, VP of Marketing and Product at Red Points, who will be talking about the most common risks in brand management from the Intellectual Property Rights perspective.

Here are some of the topics that will be covered:

Building and communicating your brand, with real examples.
Differences and similarities between local and global branding.
Promoting your reputation among opinion makers.
How to protect your business against brand abuse.

The real effect of fake products on brands

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July 11th, 9:00 AM PST. 12 PM EST

COUNTERFEIT WATCHES ONLINE. MEASURING CONSUMER AWARENESS & BEHAVIOUR

FEATURED SPEAKER
Maysa Razav, Head of Anti Counterfeit for INTA

Who's this for?

The watch industry is one of the most affected by counterfeits. We conducted a survey to find out more about consumers' buying habits and product evaluation techniques. Here are some of our key findings:

IN THIS DOCUMENT WE COVER

20% of watch customers have bought a counterfeit online

Out of those, 7% did so by mistake, while the other 13% did so either knowingly or suspecting the item was fake.

30% of customers would pay half of the official RRP or more for a fake watch.

65% of those who had bought a fake watch online were satisfied to some extent with their purchase.

Many think it is the brand owner's responsibility to remove fake items from online marketplaces.

· Key findings
· Online buying behaviour
· Watch consumers and counterfeits
· Findings and discussion

· Key findings

· Online buying behaviour

· Watch consumers and counterfeits

We investigate customers' experiences of counterfeit watches, their online buying behaviour and their attitudes towards fake watches online.

This research is aimed at businesses within the watch industry, seeking to understand consumer perceptions and attitudes towards design/luxury products, specifically when shopping online.

Read the full research here and get more insights for your business.

· Findings and discussion

Some of the brands featured on this survey