Speakers : Jeff Sauro, Tim Bosenick, Lee Cooper
5 consejos para proteger a tu marca
contra las falsificaciones
MARKET RESEARCH SURVEY
MARKET RESEARCH SURVEY
In Red Points we specialize in Intellectual Property protection and defend brands online, using a combination of our experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients.
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In Red Points we specialize in Intellectual Property protection and defend brands online, using a combination of our experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients.
About Red Points
About the Speakers
What's inside?
The main objective of this webinar organized by Red Points is to describe actionable tactics that businesses of all sizes, including small and medium ones, can use when scaling their brands from local markets to a worldwide audience.
The tips will be mainly drawn from Karen Post’s professional experience, who has been working for more than 30 year in Branding and Communications with organizations that range from start-ups to Fortune 500 companies such as ACNielsen, Pepsi and Procter & Gamble.
The webinar will also count with the participation of Toni Pérez, VP of Marketing and Product at Red Points, who will be talking about the most common risks in brand management from the Intellectual Property Rights perspective.
Here are some of the topics that will be covered:
GET YOUR FREE COPY
July 11th, 9:00 AM PST. 12 PM EST
FEATURED SPEAKER
Maysa Razav, Head of Anti Counterfeit for INTA
Who's this for?
This ebook analyses the online sale of counterfeit handbags, the factors customers use to identify fake products and their opinions on knock offs in the industry. This report discovered that:
In this document we cover
· Key findings
· The status of handbag counterfeiting
· Consumer attitudes towards fakes
· Shopping priorities of online customers
· Analysis of the research
· Key findings
· The status of handbag counterfeiting
· Consumer attitudes towards fakes
How counterfeiters manipulate social media and authentication techniques to sell fakes.
This research is ideal for businesses within the handbags industry interested in an in-depth analysis of the habits of their customers making purchases in online marketplaces.
Read the full research here and get more insights for your business.
· Shopping priorities of online customers
Some of the brands featured on this survey
· Analysis of the research