Speakers : Jeff Sauro, Tim Bosenick, Lee Cooper    

5 consejos para proteger a tu marca

contra las falsificaciones

COUNTERFEIT HANDBAGS
ONLINE

MARKET RESEARCH SURVEY

MARKET RESEARCH SURVEY

Who's this research for?

What's inside?

About Red Points

In Red Points we specialize in Intellectual Property protection and defend brands online, using a combination of our expert legal team, experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients. 

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In Red Points we specialize in Intellectual Property protection and defend brands online, using a combination of our expert legal team, experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients. 

 

About Red Points

About the Speakers

What's inside?

The main objective of this webinar organized by Red Points is to describe actionable tactics that businesses of all sizes, including small and medium ones, can use when scaling their brands from local markets to a worldwide audience.

The tips will be mainly drawn from Karen Post’s professional experience, who has been working for more than 30 year in Branding and Communications with organizations that range from start-ups to Fortune 500 companies such as ACNielsen, Pepsi and Procter & Gamble.

The webinar will also count with the participation of Toni Pérez, VP of Marketing and Product at Red Points, who will be talking about the most common risks in brand management from the Intellectual Property Rights perspective.

Here are some of the topics that will be covered:

  • Building and communicating your brand, with real examples.
  • Differences and similarities between local and global branding.
  • Promoting your reputation among opinion makers.
  • How to protect your business against brand abuse.

The heavy burden of fake
handbags  

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July 11th, 9:00 AM PST. 12 PM EST

COUNTERFEIT HANDBAGS
ONLINE

FEATURED SPEAKER 
Maysa Razav, Head of Anti Counterfeit for INTA

Who's this for?

This ebook analyses the online sale of counterfeit handbags, the factors customers use to identify fake products and their opinions on knock offs in the industry. This report discovered that:

In this document we cover

29% of consumers had bought a fake handbag online

42% of consumers that purchased a fake handbag were originally searching for the real product online

12% of consumers had bought a fake handbag by mistake  

56% of consumers would consider purchasing a counterfeit handbag if the discount was enough 


· Key findings 
· The status of handbag counterfeiting 

· Consumer attitudes towards fakes
· Shopping priorities of online customers
· Analysis of the research

· Key findings

· The status of handbag counterfeiting 

 · Consumer attitudes towards fakes

How counterfeiters manipulate social media and authentication techniques to sell fakes.   

This research is ideal for businesses within the handbags industry interested in an in-depth analysis of the habits of their customers making purchases in online marketplaces. 

Read the full research here and get more insights for your business.

· Shopping priorities of online customers

Some of the brands featured on this survey

· Analysis of the research