Speakers : Jeff Sauro, Tim Bosenick, Lee Cooper
5 consejos para proteger a tu marca
contra las falsificaciones
Who's this ebook for?
What's inside?
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In Red Points we specialize in Intellectual Property protection and defend brands online, using a combination of our experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients.
What's inside?
The main objective of this webinar organized by Red Points is to describe actionable tactics that businesses of all sizes, including small and medium ones, can use when scaling their brands from local markets to a worldwide audience.
The tips will be mainly drawn from Karen Post’s professional experience, who has been working for more than 30 year in Branding and Communications with organizations that range from start-ups to Fortune 500 companies such as ACNielsen, Pepsi and Procter & Gamble.
The webinar will also count with the participation of Toni Pérez, VP of Marketing and Product at Red Points, who will be talking about the most common risks in brand management from the Intellectual Property Rights perspective.
Here are some of the topics that will be covered:
- Building and communicating your brand, with real examples.
- Differences and similarities between local and global branding.
- Promoting your reputation among opinion makers.
- How to protect your business against brand abuse.
Protect your creative content
July 11th, 9:00 AM PST. 12 PM EST
FEATURED SPEAKER
Maysa Razav, Head of Anti Counterfeit for INTA
Copyright is a key part of intellectual property, and creators of all types should understand their rights, and know how to defend their work against piracy in an online world.
In this toolkit we cover:
Why it's important to register copyright for
creative works
The ways copyright keeps you protected
The types of work that can be copyrighted
How design rights are affected
Guides on registering and defending copyright in the USA
A comprehensive explanation of the rights, benefits and protections of copyright
HOW TO REGISTER
COPYRIGHT
IN THE UNITED
STATES
FREE TOOLKIT
Why it's important to register copyright for
creative works
The ways copyright keeps you protected
The types of work that can be copyrighted
How design rights are affected
Guides on registering and defending copyright in the USA
This book is for people working in startups, or in small or medium businesses, designers, content creators, users of crowdsourcing platforms, software developers, and anyone with an interest or a need to know about copyright.
About Red Points
At Red Points we specialize in intellectual property protection and defend brands online, using a combination of our experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients.
In this ebook, we provide the basic information of copyright needed for anyone to successfully protect their creative works, and how to formally register their intellectual property in the United States
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