Speakers : Jeff Sauro, Tim Bosenick, Lee Cooper    

5 consejos para proteger a tu marca

contra las falsificaciones

FAKE ATHLETIC 
FOOTWEAR ONLINE

Who's this research for?

What's inside?

About Red Points

In Red Points we specialize in Intellectual Property protection and defend brands online, using a combination of our experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients. 

Copyright © 2017 Red Points Solutions | Privacy Policy

In Red Points we specialize in Intellectual Property protection and defend brands online, using a combination of our experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients. 

About Red Points

About the Speakers

What's inside?

The main objective of this webinar organized by Red Points is to describe actionable tactics that businesses of all sizes, including small and medium ones, can use when scaling their brands from local markets to a worldwide audience.

The tips will be mainly drawn from Karen Post’s professional experience, who has been working for more than 30 year in Branding and Communications with organizations that range from start-ups to Fortune 500 companies such as ACNielsen, Pepsi and Procter & Gamble.

The webinar will also count with the participation of Toni Pérez, VP of Marketing and Product at Red Points, who will be talking about the most common risks in brand management from the Intellectual Property Rights perspective.

Here are some of the topics that will be covered:

• Building and communicating your brand, with real examples.
• Differences and similarities between local and global branding.
• Promoting your reputation among opinion makers.
• How to protect your business against brand abuse.

Spotting fake trainers is no small feat

July 11th, 9:00 AM PST. 12 PM EST

FAKE ATHLETIC 
FOOTWEAR ONLINE

FEATURED SPEAKER 
Maysa Razav, Head of Anti Counterfeit for INTA

Who's this for?

Counterfeit athletic footwear is big business, with the fake sports footwear sector estimated to be worth around $12 billion a year,  which is around 10% of the total genuine market value. As footwear is vital to performance in sport, Red Points has conducted research to better understand what leads consumers to purchase these inferior items online, and whether they do so knowingly.

Here are just some of our findings:

In this document we cover

32% of consumers were not confident that they could identify fake sports shoes online

20% had purchased fake footwear online at some point in the past

35% of all counterfeit purchases were made not knowing the item was fake

48% of consumers who bought a counterfeit were originally searching for the real product online

· Key findings 
· Online buying behaviour
· Product evaluation & experiences
· Knowledge, opinions & attitudes 
· Findings & discussion

· Key findings

· Online buying behaviour

 · Product evaluation & experiences

How the online shopping habits of consumers can lead them to buying fake trainers.

This survey was intended to be useful for businesses working within the athletic footwear industry. This research seeks to inform industry professionals about the amount of counterfeits bought online, the buying habits that lead consumers to the purchase, and their attitudes towards fake sports footwear.

Read the full research here and get more insights for your business.

· Knowledge, opinions & attitudes 

Some of the brands featured on this survey

· Findings & discussion