Speakers : Jeff Sauro, Tim Bosenick, Lee Cooper
5 consejos para proteger a tu marca
contra las falsificaciones
Negotiate profitable deals your distributors will love
FREE GUIDE
FREE GUIDE
Who's this for?
What's inside?
About Red Points
In Red Points we specialize in Intellectual Property protection and defend brands online, using a combination of our experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients.
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In Red Points we specialize in Intellectual Property protection and defend brands online, using a combination of our experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients.
About Red Points
About the Speakers
What's inside?
The main objective of this webinar organized by Red Points is to describe actionable tactics that businesses of all sizes, including small and medium ones, can use when scaling their brands from local markets to a worldwide audience.
The tips will be mainly drawn from Karen Post’s professional experience, who has been working for more than 30 year in Branding and Communications with organizations that range from start-ups to Fortune 500 companies such as ACNielsen, Pepsi and Procter & Gamble.
The webinar will also count with the participation of Toni Pérez, VP of Marketing and Product at Red Points, who will be talking about the most common risks in brand management from the Intellectual Property Rights perspective.
Here are some of the topics that will be covered:
- Building and communicating your brand, with real examples.
- Differences and similarities between local and global branding.
- Promoting your reputation among opinion makers.
- How to protect your business against brand abuse.
How to build win-win deals
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July 11th, 9:00 AM PST. 12 PM EST
Negotiate profitable deals your distributors will love
FEATURED SPEAKER
Maysa Razav, Head of Anti Counterfeit for INTA
Who's this for?
Distribution agreements can be a difficult balancing act between creating attractive conditions for your partners and agreements that protect and benefit suppliers. The goals of a good distribution agreement are to create the conditions for a win-win deal for both parties. This guide will cover both elements to include in the agreement itself and things suppliers can do to improve their relationships and attractiveness to potential resellers.
Including these elements should achieve the following:
Avoid potential points of conflict or tension
Create profitable deals for distributors that protect suppliers
Keep order numbers up while being flexible
Allowing natural evaluation points
· Pricing
· Power balance
· Minimum quanttities
· Warranty claims
· Geo-exclusivity
· Purchase and payment process
· Renewal process
· Research your options
· Real-time data
· Additional good practices
10 elements to consider when building reseller agreement strategies.
This guide is for sales or legal professionals who are charged with negotiating and building distribution agreements.
· Pricing
· Power balance
· Minimum quanttities
· Warranty claims
· Geo-exclusivity
· Purchase and payment process
· Renewal process
· Research your options
· Real-time data
· Additional good practices
