Who's this for?

What's inside?

About Red Points

In Red Points we specialize in Intellectual Property protection and defend brands online, using a combination of our experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients. 

Copyright © 2017 Red Points Solutions | Privacy Policy

In Red Points we specialize in Intellectual Property protection and defend brands online, using a combination of our experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients. 

About Red Points

About the Speakers

What's inside?

The main objective of this webinar organized by Red Points is to describe actionable tactics that businesses of all sizes, including small and medium ones, can use when scaling their brands from local markets to a worldwide audience.

The tips will be mainly drawn from Karen Post’s professional experience, who has been working for more than 30 year in Branding and Communications with organizations that range from start-ups to Fortune 500 companies such as ACNielsen, Pepsi and Procter & Gamble.

The webinar will also count with the participation of Toni Pérez, VP of Marketing and Product at Red Points, who will be talking about the most common risks in brand management from the Intellectual Property Rights perspective.

Here are some of the topics that will be covered:

• Building and communicating your brand, with real examples.
• Differences and similarities between local and global branding.
• Promoting your reputation among opinion makers.
• How to protect your business against brand abuse.

Learn how to build a MAP policy

Who's this for?

MAP policies have a number of key benefits, they can secure brand value, protect against price wars between rival distributors and maintain a harmonious reseller network. However, building a MAP policy can be complex and there are several factors to consider, form both legal and operational perspectives. This Red Points’ guide will walk suppliers through the most important factors to consider when choosing whether to implement a MAP policy.

This document will explain:

Best practices for building a MAP policy

What are the legal constraints on MAP policies 

How can distributors circumvent MAP 

Why and how you should implement a MAP policy 

· What is a MAP policy and how does it work 
· What are the benefits of using a MAP policy
· How to create a MAP policy
· How to convince resellers to accept and comply with a MAP policy 
· MAP policy limitations and issues 

This document is for sales or legal profiles from suppliers and manufacturers that are considering how protect their brand value and sales margins. 

·   What is a MAP policy and how does it work
·   What are the benefits of using a MAP policy
·   How to create a MAP policy
·   Warranty claims 
·   How to convince resellers to accept and comply with a MAP policy
·   MAP policy limitations and issues   
   

Best practices for building a MAP policy

What are the legal constraints on MAP policies 

How can distributors circumvent MAP 

Why and how you should implement a MAP policy