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Speakers : Jeff Sauro, Tim Bosenick, Lee Cooper    

5 consejos para proteger a tu marca

contra las falsificaciones

READ THIS TO PROTECT YOUR BRAND ON SOCIAL MEDIA

About Red Points

In Red Points we specialise in Intellectual Property protection and defend brands online, using a combination of our expert legal team, experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients. 

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In Red Points we specialise in Intellectual Property protection and defend brands online, using a combination of our expert legal team, experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients. 

 

About Red Points

The main objective of this webinar organized by Red Points is to describe actionable tactics that businesses of all sizes, including small and medium ones, can use when scaling their brands from local markets to a worldwide audience.

The tips will be mainly drawn from Karen Post’s professional experience, who has been working for more than 30 year in Branding and Communications with organizations that range from start-ups to Fortune 500 companies such as ACNielsen, Pepsi and Procter & Gamble.

The webinar will also count with the participation of Toni Pérez, VP of Marketing and Product at Red Points, who will be talking about the most common risks in brand management from the Intellectual Property Rights perspective.

Here are some of the topics that will be covered:

  • Building and communicating your brand, with real examples.
  • Differences and similarities between local and global branding.
  • Promoting your reputation among opinion makers.
  • How to protect your business against brand abuse.

Counterfeiters on social media

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July 11th, 9:00 AM PST. 12 PM EST

FEATURED SPEAKER 
Maysa Razav, Head of Anti Counterfeit for INTA

Social media and ecommerce have created a perfect storm for counterfeiters. Some industries have seen a four times increase in fakes in just two years. The potential access to billions of users, extensive marketing tools, anonymity and privacy features are a counterfeiter’s dream, and they are making the most of this opportunity.

The strategies we’ll outline:
· IP registration
· Social media page control
· Reporting tools
· Undercover investigations

Who's this report for?

This guide is aimed at owners and employees of small-to medium-sized businesses in charge of protecting brand identity and intellectual property. This ebook is also perfect for people working within brand protection and interested in keeping up with industry trends.

In this document we cover

· Growth of fakes on social media
· Brand protection strategies
· Measuring success of your protection

Read the full research here and get more insights for 
your business.