About Red Points

In Red Points we specialize in Intellectual Property protection and defend brands online, using a combination of our experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients. 

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The main objective of this webinar organized by Red Points is to describe actionable tactics that businesses of all sizes, including small and medium ones, can use when scaling their brands from local markets to a worldwide audience.

The tips will be mainly drawn from Karen Post’s professional experience, who has been working for more than 30 year in Branding and Communications with organizations that range from start-ups to Fortune 500 companies such as ACNielsen, Pepsi and Procter & Gamble.

The webinar will also count with the participation of Toni Pérez, VP of Marketing and Product at Red Points, who will be talking about the most common risks in brand management from the Intellectual Property Rights perspective.

Here are some of the topics that will be covered:

  • Building and communicating your brand, with real examples.
  • Differences and similarities between local and global branding.
  • Promoting your reputation among opinion makers.
  • How to protect your business against brand abuse.

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Strategies to protect your brand on social media

In recent years, counterfeiters have quickly recognized the potential of social media platforms for a number of reasons. 

To start, the reach available is colossal and the number of people making purchases on social media platforms is showing no sign of slowing down.

With millions of brands across thousands of product categories using social media daily, this means automating IP detection and enforcement processes on social media sites is becoming critical. 


Read the full research for:
· Latest trends on consumers’ buying behavior on social media
· Tactics to protect your IP on sites like Facebook & Instagram
· Details on social media platforms’ reporting tools
· The benefits and limitations of social media’s anti-counterfeiting programs

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Who's this ebook for?

What's inside?

Growth of fakes on social media

Brand protection strategies

Measuring success of your protection

What's inside?

About the Speakers

Who's this ebook for?

DOWNLOADDOWNLOAD THE TOOLKIT

In Red Points we specialize in Intellectual Property protection and defend brands online, using a combination of our experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients.

 

About Red Points

This guide will help inform anyone with an interest in adopting a technological solution to fighting counterfeits on social media.

Who's this toolkit for?

This guide will help inform anyone with an interest in adopting a technological solution to fighting counterfeits on social media.

Counterfeiters on social media