FAKE BABY
PRODUCTS

MARKET RESEARCH SURVEY

MARKET RESEARCH SURVEY

Who's this research for?

What's inside?

About Red Points

In Red Points we specialize in Intellectual Property protection and defend brands online, using a combination of our experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients.

I WANT TO READ

In Red Points we specialize in Intellectual Property protection and defend brands online, using a combination of our experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients.

About Red Points

About the Speakers

What's inside?

The main objective of this webinar organized by Red Points is to describe actionable tactics that businesses of all sizes, including small and medium ones, can use when scaling their brands from local markets to a worldwide audience.

The tips will be mainly drawn from Karen Post’s professional experience, who has been working for more than 30 year in Branding and Communications with organizations that range from start-ups to Fortune 500 companies such as ACNielsen, Pepsi and Procter & Gamble.

The webinar will also count with the participation of Toni Pérez, VP of Marketing and Product at Red Points, who will be talking about the most common risks in brand management from the Intellectual Property Rights perspective.

Here are some of the topics that will be covered:

Building and communicating your brand, with real examples.
Differences and similarities between local and global branding.
Promoting your reputation among opinion makers.
How to protect your business against brand abuse.

Understand the scale of the problem and how parents are affected

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July 11th, 9:00 AM PST. 12 PM EST

FAKE BABY PRODUCTS

FEATURED SPEAKER
Maysa Razav, Head of Anti Counterfeit for INTA

Who's this for?

All counterfeit products are dangerous, however this risk is much greater when it comes to baby products. Our research aims to explore how parents end up buying fake baby products, what are their reactions to these and how this affects the brands involved. This research should help baby product producers inform their brand protection activities.

Key findings:

Overview of baby products and counterfeits

50% of baby product customers would buy a fake item if it had a big enough discount

30% of consumers have bought fake baby product at some point

16% of counterfeits were sourced from social media

42% of customers who bought a fake online were looking for the real product

· Section 1. Buying behaviour
· Section 2. Product evaluation
· Section 3. Experience of counterfeits
· Section 4. Opinions and reactions
· Comments and other responses
· Findings and implications

· Key findings

· Online buying behaviour

· Product evaluation & experiences

Understand the scale of the problem
and how parents are affected.

This research is intended to help product creators or owners in babycare industry. This research will also help those who work in brand protection or legal departments for babycare brands.

Read the full research here and get more insights for your business.

· Knowledge, opinions & attitudes

Some of the brands featured on this survey

· Findings & discussion