Speakers : Jeff Sauro, Tim Bosenick, Lee Cooper    

5 consejos para proteger a tu marca

contra las falsificaciones

FAKE DESIGNER
CLOTHING

MARKET RESEARCH SURVEY

MARKET RESEARCH SURVEY

Who's this research for?

What's inside?

About Red Points

In Red Points we specialize in Intellectual Property protection and defend brands online, using a combination of our expert legal team, experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients.

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In Red Points we specialize in Intellectual Property protection and defend brands online, using a combination of our expert legal team, experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients. 

 

About Red Points

About the Speakers

What's inside?

The main objective of this webinar organized by Red Points is to describe actionable tactics that businesses of all sizes, including small and medium ones, can use when scaling their brands from local markets to a worldwide audience.

The tips will be mainly drawn from Karen Post’s professional experience, who has been working for more than 30 year in Branding and Communications with organizations that range from start-ups to Fortune 500 companies such as ACNielsen, Pepsi and Procter & Gamble.

The webinar will also count with the participation of Toni Pérez, VP of Marketing and Product at Red Points, who will be talking about the most common risks in brand management from the Intellectual Property Rights perspective.

Here are some of the topics that will be covered:

  • Building and communicating your brand, with real examples.
  • Differences and similarities between local and global branding.
  • Promoting your reputation among opinion makers.
  • How to protect your business against brand abuse.

Understand how fakes affect designer-clothing brand value

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July 11th, 9:00 AM PST. 12 PM EST

FAKE DESIGNER CLOTHING

FEATURED SPEAKER 
Maysa Razav, Head of Anti Counterfeit for INTA

Who's this for?

Fake designer clothing has plagued the industry for years. However, brands have often asked if the people who buy fake items were ever intending on buying the authentic product, due to the assumed difference in quality. This study explores how designer clothing customers shop for items online, how many have bought a fake designer clothing item and what was their original intent.

This research intends to cover the entire buyer journey and understand what leads consumers to buy fake designer clothing.

81% of our sample would change their buying behaviour towards a brand in reaction to seeing fakes online

23% had bought a fake designer clothing item unkowingly 

32% of participants would look for an alternative if they became aware of counterfeits of a brand online 

51% of those who had bought a fake were originally looking for the real product

  • Consumer buying behaviour
  • Product evaluation
  • Consumer-counterfeit experiences
  • Opinions and reactions
  • Findings and Implications

Counterfeit market penetration and consumer opinions

This industry research is for industry professionals working in boutique designer fashion labels or larger brands, who wish to understand the customer-counterfeit relationship. It is also useful for brand protection professionals who want to better understand what measures can be put in place to avoid customers finding counterfeits.

Read the full research here and get more insights for your business.

Some of the brands featured on this survey

Key findings