Speakers : Jeff Sauro, Tim Bosenick, Lee Cooper    

5 consejos para proteger a tu marca

contra las falsificaciones

HOW TO REPORT
A COUNTERFEIT
ON WISH

FREE TOOLKIT

FREE TOOLKIT

Who's this ebook for?

What's inside?

About Red Points

In Red Points we specialize in Intellectual Property protection and defend brands online, using a combination of our experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients. 

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In Red Points we specialize in Intellectual Property protection and defend brands online, using a combination of our experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients. 

 

About Red Points

About the Speakers

What's inside?

The main objective of this webinar organized by Red Points is to describe actionable tactics that businesses of all sizes, including small and medium ones, can use when scaling their brands from local markets to a worldwide audience.

The tips will be mainly drawn from Karen Post’s professional experience, who has been working for more than 30 year in Branding and Communications with organizations that range from start-ups to Fortune 500 companies such as ACNielsen, Pepsi and Procter & Gamble.

The webinar will also count with the participation of Toni Pérez, VP of Marketing and Product at Red Points, who will be talking about the most common risks in brand management from the Intellectual Property Rights perspective.

Here are some of the topics that will be covered:

  • Building and communicating your brand, with real examples.
  • Differences and similarities between local and global branding.
  • Promoting your reputation among opinion makers.
  • How to protect your business against brand abuse.

Protect your brand on ecommerce

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July 11th, 9:00 AM PST. 12 PM EST

HOW TO REGISTER
A COUNTERFEIT
ON WISH

FEATURED SPEAKER 
Maysa Razav, Head of Anti Counterfeit for INTA

Who's this ebook for?

Online marketplaces are perfect sales channels for counterfeiters, and Wish is no exception.  

In this ebook, brands can learn to make a Wish Merchant account, and how to start removing counterfeits quickly and simply.

In this toolkit we cover:

· Why Wish is a website worth focusing on for brand protection

· Steps to take to create a Wish merchant account

· How to start clearing Wish from counterfeits of your products

· How design rights are affected

· Requesting Wish remove counterfeits through other channels

· Why it's important to register copyright for
creative works

· The ways copyright keeps you protected 

· The types of work that can be copyrighted 

An easy-to-follow guide to removing counterfeits of your brand from wish.com 

This book is for any brand that makes clothing, watches, electronics, toys, or any other product that can be counterfeited and sold online.

· How design rights are affected

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· Guides on registering and defending copyright in the USA