Speakers : Jeff Sauro, Tim Bosenick, Lee Cooper
5 consejos para proteger a tu marca
contra las falsificaciones
What's inside?
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In Red Points we specialize in Intellectual Property protection and defend brands online, using a combination of our experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients.
About Red Points
About the Speakers
What's inside?
The main objective of this webinar organized by Red Points is to describe actionable tactics that businesses of all sizes, including small and medium ones, can use when scaling their brands from local markets to a worldwide audience.
The tips will be mainly drawn from Karen Post’s professional experience, who has been working for more than 30 year in Branding and Communications with organizations that range from start-ups to Fortune 500 companies such as ACNielsen, Pepsi and Procter & Gamble.
The webinar will also count with the participation of Toni Pérez, VP of Marketing and Product at Red Points, who will be talking about the most common risks in brand management from the Intellectual Property Rights perspective.
Here are some of the topics that will be covered:
- Building and communicating your brand, with real examples.
- Differences and similarities between local and global branding.
- Promoting your reputation among opinion makers.
- How to protect your business against brand abuse.
July 11th, 9:00 AM PST. 12 PM EST
FEATURED SPEAKER
Maysa Razav, Head of Anti Counterfeit for INTA
Counterfeiters take advantage of global marketplaces such as Wish to sell replica products of authentic brands. Follow this guide to begin removing fakes and keep your brand protected.
HOW TO REPORT COUNTERFEITS
FROM WISH
FREE TOOLKIT
GET YOUR FREE COPY
Protect your brand on Wish
Red Points works closely with online marketplaces such as Wish, with the goal of keeping the platform free from fake products.
For this reason, we've created this guide to let brands register their intellectual property on the Wish platform, become a Wish Merchant, and report any fake products they find.
About Red Points
At Red Points we specialize in intellectual property protection and defend brands online, using a combination of our experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients.
In this toolkit we cover:
· Why Wish is a website worth focusing on for brand protection
· Steps to take to create a Wish merchant account
· How to start clearing Wish from counterfeits of your products
· How design rights are affected
· Requesting Wish remove counterfeits through other channels
· Why Wish is a website worth focusing on for brand protection
· Steps to take to create a Wish merchant account
· How to start clearing Wish from counterfeits of your products
· How design rights are affected
· Requesting Wish remove counterfeits through other channels
Who's this ebook for?
Who's this ebook for?
This toolkit is for any individual or company looking to keep its intellectual property protected, and to fight counterfeits that make their way onto Wish.
Every business, big and small, should know how to protect their IP online and ultimately their brand.
An easy-to-follow guide to removing counterfeits of your brand from Wish