About Red Points
In Red Points we specialise in Intellectual Property protection and defend brands online, using a combination of our experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients.
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In Red Points we specialise in Intellectual Property protection and defend brands online, using a combination of our experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients.
About Red Points
The main objective of this webinar organized by Red Points is to describe actionable tactics that businesses of all sizes, including small and medium ones, can use when scaling their brands from local markets to a worldwide audience.
The tips will be mainly drawn from Karen Post’s professional experience, who has been working for more than 30 year in Branding and Communications with organizations that range from start-ups to Fortune 500 companies such as ACNielsen, Pepsi and Procter & Gamble.
The webinar will also count with the participation of Toni Pérez, VP of Marketing and Product at Red Points, who will be talking about the most common risks in brand management from the Intellectual Property Rights perspective.
Here are some of the topics that will be covered:
- Building and communicating your brand, with real examples.
- Differences and similarities between local and global branding.
- Promoting your reputation among opinion makers.
- How to protect your business against brand abuse.
How small and medium companies can protect their IP
DOWNLOAD REPORT
Counterfeiting is not just a problem for large companies - small and medium brands can be gravely harmed by third parties infringing their intellectual property, leading to a loss of sales, a hit to their reputation, pricing devaluation, and more. Brand protection is available to companies of all sizes, and there are strategies to implement right away.
Valuable insights:
· An foundational understanding of counterfeiting, written for those not in the know.
· Solutions that small brands can implement today.
· Guides to registering a range of intellectual property.
· A real-life success story of a small company that managed brand protection well.
Who's this report for?
Brand Protection for SMBs is an essential handbook for anyone who wants to learn the basics of brand protection, including owners of startups, individuals working in a growing company, and anyone considering starting their own business.
In this document we cover
· Growth of fakes on social media
· Brand protection strategies
· Social Media Monitoring
- Consumer buying behaviour
- Product evaluation
- Consumer-counterfeit experiences
- Opinions and reactions
- Findings and Implications
Read the full research here and get more insights for your business.
Speakers : Jeff Sauro, Tim Bosenick, Lee Cooper
5 consejos para proteger a tu marca
contra las falsificaciones
BRAND PROTECTION FOR SMBs
EBOOK
EBOOK
July 11th, 9:00 AM PST. 12 PM EST
FAKE DESIGNER CLOTHING
FEATURED SPEAKER
Maysa Razav, Head of Anti Counterfeit for INTA
A guide to intellectual property protection for small business owners
