COUNTERFEIT SPORTS EQUIPMENT MARKET RESEARCH

MARKET RESEARCH SURVEY

MARKET RESEARCH SURVEY

Who's this research for?

What's inside?

About Red Points

In Red Points we specialize in Intellectual Property protection and defend brands online, using a combination of our experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients.

About Red Points

About the Speakers

What's inside?

The main objective of this webinar organized by Red Points is to describe actionable tactics that businesses of all sizes, including small and medium ones, can use when scaling their brands from local markets to a worldwide audience.

The tips will be mainly drawn from Karen Post’s professional experience, who has been working for more than 30 year in Branding and Communications with organizations that range from start-ups to Fortune 500 companies such as ACNielsen, Pepsi and Procter & Gamble.

The webinar will also count with the participation of Toni Pérez, VP of Marketing and Product at Red Points, who will be talking about the most common risks in brand management from the Intellectual Property Rights perspective.

Here are some of the topics that will be covered:

Building and communicating your brand, with real examples.
Differences and similarities between local and global branding.
Promoting your reputation among opinion makers.
How to protect your business against brand abuse.

Sportswear brands’ reputations and value are at risk

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July 11th, 9:00 AM PST. 12 PM EST

FAKE DESIGNER CLOTHING

FEATURED SPEAKER
Maysa Razav, Head of Anti Counterfeit for INTA

Who's this for?

The rapid growth of online counterfeiting is affecting brand in the sportswear and equipment industries worldwide. This trend is fuelled by a recent adoption of social media by counterfeiters, who use the free platforms to promote their copycat products. The research also uncovers the hugely negative reactions consumers have when discovering that a brand is targeted by counterfeiters.

This market research investigates what leads shoppers to purchase sportswear counterfeits, and their reactions to it.

Facebook became the largest source of potential counterfeit sportswear products in 2018.
20% of sportswear consumers have bought a fake online.
18% of counterfeits were bought from social media channels.
46% of consumers would think less of a brand if they found lots of counterfeits online.

Consumer buying behaviour
Product evaluation
Consumer-counterfeit experiences
Opinions and reactions
Findings and Implications

Sportswear consumer opinions, shopping behavior, and attitudes towards counterfeits.

This market research is for professionals working in sportswear companies, who are looking for insights into consumers’ mentalities towards counterfeits. The ebook also provides valuable brand protection knowledge for those who want to better understand the strategies that can keep their brand safe from the sale of counterfeits online.

Read the full research here and get more insights for your business.

Some of the brands featured on this survey

Key findings:

“For the past three years, we've seen more and more counterfeits available online on social networks.”
- Edouard Charlemagne, Regional Managing Director of Venum

COUNTERFEIT SPORTS EQUIPMENT MARKET RESEARCH

Who's this research for?

What's inside?

About Red Points

Sportswear brands’ reputations and value are at risk

FAKE DESIGNER CLOTHING

Facebook became the largest source of potential counterfeit sportswear products in 2018.

20% of sportswear consumers have bought a fake online.

18% of counterfeits were bought from social media channels.

46% of consumers would think less of a brand if they found lots of counterfeits online.