Speakers : Jeff Sauro, Tim Bosenick, Lee Cooper    

5 consejos para proteger a tu marca

contra las falsificaciones

COUNTERFEIT SPORTS EQUIPMENT MARKET RESEARCH

MARKET RESEARCH SURVEY

MARKET RESEARCH SURVEY

Who's this research for?

What's inside?

About Red Points

In Red Points we specialize in Intellectual Property protection and defend brands online, using a combination of our experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients.

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In Red Points we specialize in Intellectual Property protection and defend brands online, using a combination of our experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients.

 

About Red Points

About the Speakers

What's inside?

The main objective of this webinar organized by Red Points is to describe actionable tactics that businesses of all sizes, including small and medium ones, can use when scaling their brands from local markets to a worldwide audience.

The tips will be mainly drawn from Karen Post’s professional experience, who has been working for more than 30 year in Branding and Communications with organizations that range from start-ups to Fortune 500 companies such as ACNielsen, Pepsi and Procter & Gamble.

The webinar will also count with the participation of Toni Pérez, VP of Marketing and Product at Red Points, who will be talking about the most common risks in brand management from the Intellectual Property Rights perspective.

Here are some of the topics that will be covered:

  • Building and communicating your brand, with real examples.
  • Differences and similarities between local and global branding.
  • Promoting your reputation among opinion makers.
  • How to protect your business against brand abuse.

Understanding counterfeiting within the electronics industry

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July 11th, 9:00 AM PST. 12 PM EST

FAKE DESIGNER CLOTHING

FEATURED SPEAKER 
Maysa Razav, Head of Anti Counterfeit for INTA

Who's this for?

The counterfeiting of consumer electronics has been rife for many years, and the growth of the internet has only caused it to boom. This market research looks into counterfeit electronics, consumers’ shopping habits, and perceptions of brands within the industry.

This research intends to cover the entire buyer journey and understand what leads consumers to buy fake electronics. 

  • The majority of consumers who bought fakes were originally looking to buy an authentic item.

  • Most consumers would tell friends not to buy from a brand if they themselves had mistakenly bought a fake.

  • Nearly one-fifth of consumers have bought counterfeit electronics online in the past.

  • Two-thirds of consumers who bought a fake were satisfied with the item.

  • Consumer buying behaviour
  • Product evaluation
  • Consumer-counterfeit experiences
  • Opinions and reactions
  • Findings and Implications

Sportswear consumer opinions, shopping behavior, and attitudes towards counterfeits.

This market research is for professionals working in consumer electronics companies, who wish to understand the customer-counterfeit relationship. The ebook also provides valuable brand protection insights for those who want to better understand the strategies that can keep their brand safe from the sale of counterfeits online.

Read the full research here and get more insights for your business.

Some of the brands featured on this survey

Key findings