Speakers : Jeff Sauro, Tim Bosenick, Lee Cooper    

5 consejos para proteger a tu marca

contra las falsificaciones

HOW TO REPORT
A COUNTERFEIT
ON FACEBOOK

FREE TOOLKIT

FREE TOOLKIT

Who's this ebook for?

What's inside?

About Red Points

In Red Points we specialize in Intellectual Property protection and defend brands online, using a combination of our expert legal team, experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients. 

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In Red Points we specialize in Intellectual Property protection and defend brands online, using a combination of our expert legal team, experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients. 

 

About Red Points

About the Speakers

What's inside?

The main objective of this webinar organized by Red Points is to describe actionable tactics that businesses of all sizes, including small and medium ones, can use when scaling their brands from local markets to a worldwide audience.

The tips will be mainly drawn from Karen Post’s professional experience, who has been working for more than 30 year in Branding and Communications with organizations that range from start-ups to Fortune 500 companies such as ACNielsen, Pepsi and Procter & Gamble.

The webinar will also count with the participation of Toni Pérez, VP of Marketing and Product at Red Points, who will be talking about the most common risks in brand management from the Intellectual Property Rights perspective.

Here are some of the topics that will be covered:

  • Building and communicating your brand, with real examples.
  • Differences and similarities between local and global branding.
  • Promoting your reputation among opinion makers.
  • How to protect your business against brand abuse.

Protect your brand on ecommerce

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July 11th, 9:00 AM PST. 12 PM EST

HOW TO REPORT
A COUNTERFEIT
ON FACEBOOK

FEATURED SPEAKER 
Maysa Razav, Head of Anti Counterfeit for INTA

Who's this ebook for?

Counterfeiters have migrated in huge numbers to social media, and Facebook is no exception.

In this ebook, brands can learn to make a Facebook Marketplace account, and how to begin their brand protection process on Facebook today.

In this toolkit we cover:

· Why Facebook is a problematic website for brand protection

· Facebook’s policies on IP infringements

· How to start ridding Facebook of fake versions of your products

· Why Facebook is a problematic website for brand protection

· Facebook’s policies on IP infringements

· How to start ridding Facebook of fake versions of your products

Your simple guide to removing
counterfeits of your brand from Facebook

This book is for any brand that makes fashion or luxury products, gadgets, children’s products, or anything else that can be counterfeited and sold online.

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