Speakers : Jeff Sauro, Tim Bosenick, Lee Cooper
5 consejos para proteger a tu marca
contra las falsificaciones
COUNTERFEIT SEX
TOYS AND ECOMMERCE
MARKET RESEARCH SURVEY
MARKET RESEARCH SURVEY
Who's this research for?
What's inside?
About Red Points
In Red Points we specialize in Intellectual Property protection and defend brands online, using a combination of our experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients.
Copyright © 2018 Red Points Solutions | Privacy Policy
In Red Points we specialize in Intellectual Property protection and defend brands online, using a combination of our experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients.
About Red Points
About the Speakers
What's inside?
The main objective of this webinar organized by Red Points is to describe actionable tactics that businesses of all sizes, including small and medium ones, can use when scaling their brands from local markets to a worldwide audience.
The tips will be mainly drawn from Karen Post’s professional experience, who has been working for more than 30 year in Branding and Communications with organizations that range from start-ups to Fortune 500 companies such as ACNielsen, Pepsi and Procter & Gamble.
The webinar will also count with the participation of Toni Pérez, VP of Marketing and Product at Red Points, who will be talking about the most common risks in brand management from the Intellectual Property Rights perspective.
Here are some of the topics that will be covered:
- Building and communicating your brand, with real examples.
- Differences and similarities between local and global branding.
- Promoting your reputation among opinion makers.
- How to protect your business against brand abuse.
Levels of counterfeiting and consumer awareness
GET YOUR FREE COPY
July 11th, 9:00 AM PST. 12 PM EST
FAKE DESIGNER CLOTHING
FEATURED SPEAKER
Maysa Razav, Head of Anti Counterfeit for INTA
Who's this for?
As attitudes towards sex toys change, there are now a number of innovative, creative companies looking to bring something new to this industry. However, with these innovations come entities looking to copy designs and illegally use trademarks. Given the nature of the products, consumers are not best placed to decipher what is real and what is fake online. Red Points’ research aims to uncover the severity of the problem.
This research follows the buyer journey to understand what leads consumers to buy counterfeit adult products.
66.4% said they would consider buying pleasure product.
Amazon is the most popular online marketplace for sex toys product
2/10 respondents believe they have bought counterfeit sex toys online
79% of respondents prefer to buy sex toys online
72% of participants would buy a fake sex toy if it was sufficiently cheaper
- Consumer buying behaviour
- Online counterfeiting patterns
- Consumer opinions and reactions
- Findings and implications
Market research into consumer shopping habits, exposure to fake products and attitudes towards counterfeits.
This research is aimed at sex toy manufacturers who wish to find out more about consumer attitudes toward fake products. This research should help sex toy brands to consider how their customers could be tempted int buying fake versions of their products or where to dedicate resources to preventing fakes being sold.
Read the full research here and get more insights for your business.
Some of the brands featured on this survey
Key findings:
