Speakers : Jeff Sauro, Tim Bosenick, Lee Cooper    

5 consejos para proteger a tu marca

contra las falsificaciones

SELECTIVE DISTRIBUTION FOR COSMETIC BRANDS

FREE GUIDE

FREE GUIDE

Who's this ebook for?

What's inside?

About Red Points

In Red Points we specialize in Intellectual Property protection and defend brands online, using a combination of our experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients.

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In Red Points we specialize in Intellectual Property protection and defend brands online, using a combination of our experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients.

 

About Red Points

About the Speakers

What's inside?

The main objective of this webinar organized by Red Points is to describe actionable tactics that businesses of all sizes, including small and medium ones, can use when scaling their brands from local markets to a worldwide audience.

The tips will be mainly drawn from Karen Post’s professional experience, who has been working for more than 30 year in Branding and Communications with organizations that range from start-ups to Fortune 500 companies such as ACNielsen, Pepsi and Procter & Gamble.

The webinar will also count with the participation of Toni Pérez, VP of Marketing and Product at Red Points, who will be talking about the most common risks in brand management from the Intellectual Property Rights perspective.

Here are some of the topics that will be covered:

  • Building and communicating your brand, with real examples.
  • Differences and similarities between local and global branding.
  • Promoting your reputation among opinion makers.
  • How to protect your business against brand abuse.

Brand value blooms with selective distribution

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July 11th, 9:00 AM PST. 12 PM EST

SELECTIVE DISTRIBUTION FOR COSMETICS BRANDS

FEATURED SPEAKER 
Maysa Razav, Head of Anti Counterfeit for INTA

Who's this ebook for?

It has never been so important for brands to control their online presence, especially for businesses with a clear message and a brand image in mind. One of the most effective ways to do this is by controlling where a brand’s products appear online.

By carefully selecting a distribution network that communicates the right voice, cosmetics companies can build an allure of luxury and position their brand where they belong.

In this guide we cover:

  An overview of selective distribution strategies

  The importance of brand positioning in ecommerce

  Legality of distribution agreement enforcement

  Using these agreements to help revenue grow

· An overview of selective distribution strategies

· The importance of brand positioning in ecommerce 

· Legality of distribution agreement enforcement 

How an optimized distribution strategy communicates your company message and builds desirable brand. 

This ebook is for cosmetics brands looking to expand organically and improve their brand value in the eyes of their customers

· Using these agreements to help revenue grow

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