Speakers : Jeff Sauro, Tim Bosenick, Lee Cooper
5 consejos para proteger a tu marca
contra las falsificaciones
Who's this ebook for?
About Red Points
In Red Points we specialize in Intellectual Property protection and defend brands online, using a combination of our experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients.
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In Red Points we specialize in Intellectual Property protection and defend brands online, using a combination of our experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients.
About Red Points
About the Speakers
What's inside?
The main objective of this webinar organized by Red Points is to describe actionable tactics that businesses of all sizes, including small and medium ones, can use when scaling their brands from local markets to a worldwide audience.
The tips will be mainly drawn from Karen Post’s professional experience, who has been working for more than 30 year in Branding and Communications with organizations that range from start-ups to Fortune 500 companies such as ACNielsen, Pepsi and Procter & Gamble.
The webinar will also count with the participation of Toni Pérez, VP of Marketing and Product at Red Points, who will be talking about the most common risks in brand management from the Intellectual Property Rights perspective.
Here are some of the topics that will be covered:
- Building and communicating your brand, with real examples.
- Differences and similarities between local and global branding.
- Promoting your reputation among opinion makers.
- How to protect your business against brand abuse.
At what price point does a counterfeit appeal to customers?
GET YOUR FREE COPY
July 11th, 9:00 AM PST. 12 PM EST
FEATURED SPEAKER
Maysa Razav, Head of Anti Counterfeit for INTA
Who's this ebook for?
Counterfeiters rip off authentic businesses and turn a profit by selling knock-off versions of popular, innovative products. The appeal to customers is the discount - getting the product they want without spending the full price.
Keeping update with counterfeiting trends and consumer perceptions is vital for anyone with an interest in brand protection. This includes owners of startups, individuals working in a growing company, and enterprises seeking insights into protecting their IP.
The documents brands must prepare for this process
Registering a DHgate account and uploading IP details
Submitting IP infringement complaints
The documents brands must prepare for this process
Registering a DHgate account and uploading IP details
Submitting IP infringement complaints
What's inside?
FREE INDUSTRY RESEARCH
HOW LOW
WOULD YOU GO?
A research analysis of consumer behavior and perception of counterfeiting pricing.
HOW LOW
WOULD YOU GO?
But there are many factors in play here. Customer awareness of counterfeiting, potential harms of different fake products and perception of the quality of knock-offs all impact the demand for these goods.
This report studies Red Points’ market research across a number of industries, and provides insights and conclusions to help brands fight against counterfeiters.
Read the full research now to get a better understanding of your brand protection.