About Red Points
In Red Points we specialize in Intellectual Property protection and defend brands online, using a combination of our experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients.
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In Red Points we specialize in Intellectual Property protection and defend brands online, using a combination of our experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients.
About Red Points
At what price point does a counterfeit appeal to customers?
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HOW LOW
WOULD YOU GO?
Counterfeiters rip off authentic businesses and turn a profit by selling knock-off versions of popular, innovative products. The appeal to customers is the discount - getting the product they want without spending the full price.
FREE INDUSTRY RESEARCH
HOW LOW
WOULD YOU GO?
A research analysis of consumer behavior and perception of counterfeiting pricing.
Who's this ebook for?
Keeping update with counterfeiting trends and consumer perceptions is vital for anyone with an interest in brand protection. This includes owners of startups, individuals working in a growing company, and enterprises seeking insights into protecting their IP.
- Adult toys
- Sportswear
- Consumer electronics
- Baby products
- Designer clothing
Industries covered in the research
But there are many factors in play here. Customer awareness of counterfeiting, potential harms of different fake products and perception of the quality of knock-offs all impact the demand for these goods.
This report studies Red Points’ market research across a number of industries, and provides insights and conclusions to help brands fight against counterfeiters.
Read the full research now to get a better understanding of your
brand protection.
But there are many factors in play here. Customer awareness of counterfeiting, potential harms of different fake products and perception of the quality of knock-offs all impact the demand for these goods.
This report studies Red Points’ market research across a number of industries, and provides insights and conclusions to help brands fight against counterfeiters.
Read the full research now to get a better understanding of your
brand protection.
Keeping update with counterfeiting trends and consumer perceptions is vital for anyone with an interest in brand protection. This includes owners of startups, individuals working in a growing company, and enterprises seeking insights into protecting their IP.