FAKE MOTHER'S DAY

GIFTS ONLINE

FREE MARKET RESEARCH

Who's this research for?

About Red Points

In Red Points we specialize in Intellectual Property protection and defend brands online, using a combination of our experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients.

About Red Points

About the Speakers

What's in the report?

The main objective of this webinar organized by Red Points is to describe actionable tactics that businesses of all sizes, including small and medium ones, can use when scaling their brands from local markets to a worldwide audience.

The tips will be mainly drawn from Karen Post’s professional experience, who has been working for more than 30 year in Branding and Communications with organizations that range from start-ups to Fortune 500 companies such as ACNielsen, Pepsi and Procter & Gamble.

The webinar will also count with the participation of Toni Pérez, VP of Marketing and Product at Red Points, who will be talking about the most common risks in brand management from the Intellectual Property Rights perspective.

Here are some of the topics that will be covered:

Building and communicating your brand, with real examples.
Differences and similarities between local and global branding.
Promoting your reputation among opinion makers.
How to protect your business against brand abuse.

An in-depth look into Mother’s day and counterfeits on social media

GET YOUR FREE COPY

July 11th, 9:00 AM PST. 12 PM EST

FAKE MOTHER'S DAY GIFTS ONLINE

FEATURED SPEAKER
Maysa Razav, Head of Anti Counterfeit for INTA

Who's this ebook for?

This study conducted by Red Points seeks to answer the following questions:

Do counterfeiters use Mother’s day to sell fake products?
What types of products are affected?
Where are counterfeits sold?
How does consumer behavior put them at risk of buying counterfeits?
What are the implications of these findings for brands?

The research provides a deep dive into the subject and examines not only where and how counterfeiters market their wares in the run-up to mother’s day, but also how consumers behave online and what makes them likely to encounter a fake item.

The research will help inform those working in the beauty industry about the risks their customers face when using social media to gather information about beauty products.

This information will be useful for:

Founders of beauty product companies
Brand protection specialists
Marketing staff working on social media

Discover how counterfeiters use social media to market fake beauty products on Mother's Day.

SECTION 1: A collection of research outlining the importance of Mother’s Day as a consumer event and the prominence of fake products over the holiday.

What's in the report?

SECTION 2: Red Points’ client data that shows how beauty brands are at high risk on Mother’s Day, and why social media is such an important channel for them.

SECTION 3: Consumer research conducted by Red Points into beauty consumers’ behavior and exposure to fakes on social media.