Speakers : Jeff Sauro, Tim Bosenick, Lee Cooper    

5 consejos para proteger a tu marca

contra las falsificaciones

FAKE AUTO
PARTS SOLD
ONLINE

FREE MARKET RESEARCH

Who's this ebook for?

About Red Points

In Red Points we specialize in Intellectual Property protection and defend brands online, using a combination of our experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients. 

Copyright © 2019 Red Points Solutions | Privacy Policy

In Red Points we specialize in Intellectual Property protection and defend brands online, using a combination of our experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients.

About Red Points

About the Speakers

What’s in the report?

The main objective of this webinar organized by Red Points is to describe actionable tactics that businesses of all sizes, including small and medium ones, can use when scaling their brands from local markets to a worldwide audience.

The tips will be mainly drawn from Karen Post’s professional experience, who has been working for more than 30 year in Branding and Communications with organizations that range from start-ups to Fortune 500 companies such as ACNielsen, Pepsi and Procter & Gamble.

The webinar will also count with the participation of Toni Pérez, VP of Marketing and Product at Red Points, who will be talking about the most common risks in brand management from the Intellectual Property Rights perspective.

Here are some of the topics that will be covered:

• Building and communicating your brand, with real examples.
• Differences and similarities between local and global branding.
• Promoting your reputation among opinion makers.
• How to protect your business against brand abuse.

An in-depth look into counterfeits car parts sold online

July 11th, 9:00 AM PST. 12 PM EST

FAKE AUTO
PARTS SOLD
ONLINE

FEATURED SPEAKER 
Maysa Razav, Head of Anti Counterfeit for INTA

Who's this ebook for?

By 2022, it’s estimated that $19 billion worth of car parts and accessories will be sold online in the US. Just like in any growing industry, counterfeit products are a huge problem for brands and consumers alike. With this in mind, Red Points conducted a survey to answer the following questions:

• Auto car parts wholesale distributors 
• Brand protection specialists
• Marketing staff
  

SECTION 1
Shopping Habits
A baseline of how our participants shop for car parts online

SECTION 2
Buying Fake Car Parts
Intel insight? on where the fake car parts come from

SECTION 3
 Spotting Fakes Car Parts
Details on how fake parts affect participants’ opinions on brands and their willingness to buy again

Discover how fake car parts are being sold and how they affect brands

• Where are fake car parts being sold online?
• What types of car parts are affected?
• Where are counterfeits sold?
• How does consumer behavior put them at risk of buying counterfeits?
• What are the implications of these findings for brands? 
  

The research provides a deep dive into the subject and examines not only where and how counterfeiters market their wares, but also how consumers behave online and what leads them to purchase a fake item.

The research will help inform those working in the automotive industry about the risks their customers face when buying car parts online. 

This information will be useful for:

By 2022, it’s estimated that $19 billion worth of car parts and accessories will be sold online in the US. Just like in any growing industry, counterfeit products are a huge problem for brands and consumers alike. With this in mind, Red Points conducted a survey to answer the following questions:

• Where are fake car parts being sold online?
  
• What types of car parts are affected?
  
• Where are counterfeits sold?
  
• How does consumer behavior put them  at risk of buying counterfeits?
  
• What are the implications of these findings for brands? 
  

The research provides a deep dive into the subject and examines not only where and how counterfeiters market their wares, but also how consumers behave online and what leads them to purchase a fake item.