TRENDS FORECAST
Using data from 100+ Intellectual Property and Brand Protection professionals, interviews with industry experts,
and exhaustive market research, this report will help you understand where online brand protection is heading in 2020.
of IP experts identify social media apps as a major risk in the future
46%
New worlds open up
for brands that take
a multi-channel approach
However, today’s multi-faceted landscape of e-commerce also brings up many new challenges for brands to address.
With 66% of shoppers depending on a multi-channel experience for purchases, selling online calls for a dynamic strategy in order to stay relevant. Third-party sellers, gray market dealers and the constant influx of fakes can all lead to a downturn in customer trust, revenue and erosion of reputation. Learn what trends are set to affect the e-commerce and intellectual property landscape in 2020 and beyond.
2020 Brand Intelligence Index
Interior pages
The research will help inform those managing online brand protection across any sector about the top trends set to disrupt the e-commerce and intellectual property landscape in 2020.
THIS INFORMATION WILL BE USEFUL FOR
1- Legal consultant
2- Legal/brand protection director
3- CEO/General Manager or Director
4- Marketing Manager/Director
5- Founder/Owner
6- Academics
THE 5 TRENDS WE’VE
FORECASTED FOR 2020
- We’ve forecasted trends using data from
100+ IP and brand protection professionals, interviews with industry experts,
and exhaustive market research.
IMPLICATIONS FOR BRANDS
- See how each trend is set to impact your business and ways to address them.
EXPERT INSIGHTS
- The world of e-commerce is ever-changing, stay on top of the latest industry trends with our industry experts’ testimonials including Director of Brand Protection & Intellectual Property for Wish and Sustainability Manager at Xindao to learn all you need to know to navigate the terrain in 2020.
Who's this for
What You’ll Learn
At Red Points we specialize in intellectual property protection and defend brands online, using a combination of our experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients.
About Red Points
New worlds open up
for brands that take
a multi-channel approach
However, today’s multi-faceted landscape of e-commerce also brings up many new challenges for brands to address. With 66% of shoppers depending on a multi-channel experience for purchases, selling online calls for a dynamic strategy in order to stay relevant. Third-party sellers, gray market dealers and the constant influx of fakes can all lead to a downturn in customer trust, revenue and erosion of reputation. Learn what trends are set to affect the e-commerce and intellectual property landscape in 2020 and beyond.
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Data and insights into the impact of counterfeits and unauthorized sales on brands
Counterfeit dispersion
TREND 1
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Trends forecast
2020 Brand Intelligence Index
The research will help inform those managing online brand protection across any sector about the top trends set to disrupt the e-commerce and intellectual property landscape in 2020.
This information will be useful for:
1- Legal consultant
2- Legal/brand protection director
3- CEO/General Manager or Director
4- Marketing Manager/Director
5- Founder/Owner
6- Academics
Who's this for
THE 5 TRENDS WE’VE
FORECASTED FOR 2020
We’ve forecasted trends using data from
100+ IP and brand protection professionals, interviews with industry experts,
and exhaustive market research.
IMPLICATIONS FOR BRANDS
See how each trend is set to impact
your business and ways to address them.
EXPERT INSIGHTS
The world of e-commerce is ever-changing, stay on top of the latest industry trends with our industry experts’ testimonials including Director of Brand Protection & Intellectual Property for Wish and Sustainability Manager at XD Design to learn all you need to know to navigate the terrain in 2020.
What you'll Learn
Brand Intelligence Index
2020
TRENDS FORECAST
Brand
Intelligence
Index
33.3%
of IP experts see gray market selling has a big threat for their business
TREND 2
Beyond the black market
TREND 3
Transformations in tech
37%
of IP experts believe image recognition will make the biggest impact in the 12 months to come
TREND 5
The global political landscape
37.4%
of IP experts say the escalating US-China trade war would impact their brand protection strategy
TREND 4
Offline to Online investigations
43.6%
of IP experts believe large-scale counterfeit networks will play the biggest impact in eroding brand’s value
TREND 5
The global political landscape
The global political landscape
TREND 5
37.4%
43.6%
TREND 4
Offline to online investigations
37%
TREND 3
Transformation in tech
TREND 2
Beyond the black market
33%
46%
Counterfeit dispersion
TREND 1