BLACK FRIDAY
ARE YOUR CUSTOMERS
SAFE?
More than ever, people are buying high-quality fake products on Black Friday, and the trend is led by millennials
Copyright © 2019 Red Points Solutions | Privacy Policy
DOWNLOAD REPORT
GET A FREE BRAND CHECK UP
GET A BRAND CHECK UP
The surge of Black Friday fakes online
American buying behaviour on Black Friday
Consumers’ experience with counterfeits
How shoppers evaluate authenticity online
Reactions and reception to fake products
DOWNLOAD REPORT
In this report you will learn:
Get the full report on counterfeiting in Black Friday sales, including a question-by-question breakdown, comparisons to 2018 and between age groups, and final analysis.
get the full story
2019
MILLENIALS
DOUBLING DOWN ON FAKES
0%
of millennials REPORTED BUying a Black friday counterfeit
0%
Millennials purchase counterfeits in record numbers, nearly twice as much as last year
of millennials REPORTED
BUying a Black friday counterfeit
consumers satisfied
Counterfeit products are leaving Black Friday shoppers happy with their purchase
No time
to check authenticity
Methods used to check autenticity
Where
black friday
Fakes come from
2019
2018
Fakes leaving
15.6%
don’t check a product's authenticity in any way, leaving them vulnerable to unwanted counterfeits
And those that do check use fewer methods from last year
Millennials purchase counterfeits in record numbers, nearly twice as much as last year
DOWNLOAD REPORT