BLACK FRIDAY
ARE YOUR CUSTOMERS
SAFE?

More than ever, people are buying high-quality fake products on Black Friday, and the trend is led by millennials

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The surge of Black Friday fakes online

American buying behaviour on Black Friday
Consumers’ experience with counterfeits
How shoppers evaluate authenticity online
Reactions and reception to fake products

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In this report you will learn:

Get the full report on counterfeiting in Black Friday sales, including a question-by-question breakdown, comparisons to 2018 and between age groups, and final analysis.

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2019

MILLENIALS 
DOUBLING DOWN ON FAKES

0%

of millennials REPORTED BUying a Black friday counterfeit

0%

Millennials purchase counterfeits in record numbers, nearly twice as much as last year

of millennials REPORTED
BUying a Black friday counterfeit

consumers satisfied

Counterfeit products are leaving Black Friday shoppers happy with their purchase

No time 
to check authenticity


Methods used to check autenticity

Where
black friday 
Fakes come from

2019

2018

Fakes leaving

15.6% 
don’t check a product's authenticity in any way, leaving them vulnerable to unwanted counterfeits

And those that do check use fewer methods from last year

Millennials purchase counterfeits in record numbers, nearly twice as much as last year

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