About Red Points
In Red Points we specialize in Intellectual Property protection and defend brands online, using a combination of our experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients.
Copyright © 2019 Red Points Solutions | Privacy Policy
In Red Points we specialize in Intellectual Property protection and defend brands online, using a combination of our experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients.
About Red Points
Investigating the sale of knock-off toys and games online
GET YOUR FREE COPY
The toy and game industry is going strong, with revenues of $32.3 billion in the US, $44.6 billion in Europe in 2019, and a huge $60.5 billion in China.
Many parents are looking to augment what their kids learn in school with games at home, while adult interest in tabletop games is also on the up.
COUNTERFEIT
TOYS AND GAMES
SOLD ONLINE
Find out how replica products are sold online, and how this may affect brands
Who's this market research for?
This research will help anyone working in the Toys and Games industry to keep informed about the current ecommerce ecosystem, and about the risks their customers and brand face online.
This information will be useful for:
- Distributors working with Toys and Games companies
- Brand protection specialists
- Marketing and customer support staff
working at a Toys and Games brand
What’s in the report?
SECTION 1
Consumer Shopping Habits
Background information on how participants shop for toys and games
SECTION 2
Consumer Experience
With Fakes
Who bought a fake, what was it,
and where did it come from
SECTION 3
Consumer Attitude Towards Brands With Fakes
How consumers feel about brands, counterfeiting and its effect on their shopping habits
But with this success comes counterfeiters looking to turn a quick profit. To investigate this, Red Points conducted a survey to answer these questions:
- Where are fake toys and games sold online?
- Which types of products are most affected?
- How do consumers perceive counterfeits?
- What shopping behaviour leads to fakes?
- What are the implications for brands?
