As coronavirus cases continue to rise around the world, there have already been clear signs of changing consumer behavior. Self-quarantines and emerging consumers worry about public places mean many shoppers are increasingly turning to e-commerce platforms to shop.
At Red Points we specialize in intellectual property protection and defend brands online, using a combination of our experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients.
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Market research
Impact of COVID-19 on Ecommerce Sales
The research will help inform those managing online brand protection across any sector about the impact of COVID-19 on consumer buying behavior. It will also provide actionable data and insights to help brands make informed decisions to enhance their brand protection strategy.
Who’s this for
We have interviewed 1,000 U.S between March 11th-12th, 2020 to better understand how COVID-19 is changing the way people buy online, as well as the impact it will have on brands.
What you'll Learn
IMPACT OF
COVID-19 ON ECOMMERCE SALES
Find out how the recent surge in ecommerce sales is impacting brands
Investigating changes in online shopping behavior in the wake of the growing COVID-19 outbreak
With this in mind,
Red Points conducted a survey among 1,000 U.S. shoppers to answer the following questions:
1
Which industries are witnessing the highest surge in online shopping?
2
Which products are experiencing a huge spike in sales as a result?
3
Are consumers more likely to make snap purchasing decisions?
5
In which areas will shoppers increase their spending?
4
What do consumers value the most from online
ecommerce retailers?
1- Legal consultant
2- Legal/brand protection director
3- CEO/General Manager or Director
4- Marketing Manager/Director
5- Founder/Owner
6- Academics
This information
will be useful for:
OF U.S SHOPPERS
will further increase their online shopping compared to in-store if COVID-19 outbreak continues
72.7%
OF U.S SHOPPERS
are concerned there might
be more inauthentic or poorer quality products sold online
68%
Consumer buying
behaviour
Consumer sentiment
Why consumers are choosing
ecommerce
Market research
Impact of COVID-19 on Ecommerce Sales
Investigating changes in online shopping behavior in the wake of the growing
COVID-19 outbreak
As coronavirus cases continue to rise around the world, there have already been clear signs of changing consumer behavior.
Self-quarantines and emerging consumers worry about public places mean many shoppers are increasingly turning to e-commerce platforms to shop.
4
What do consumers value the most from online
ecommerce retailers?
5
In which areas will shoppers increase their spending?
With this in mind,
Red Points conducted a survey among 1,000 U.S. shoppers to answer the following questions:
2
Which products are experiencing a huge spike in sales as a result?
3
Are consumers more likely to make snap purchasing decisions?
1
Which industries are witnessing the highest surge in online shopping?
OF U.S SHOPPERS
are concerned there might
be more inauthentic or poorer quality products sold online
72.7%
Why consumers are choosing
e-commerce
Consumer sentiment
Consumer sentiment
68%
OF U.S SHOPPERS
are buying more online
than usual
57.9%
OF U.S SHOPPERS
will further increase their online shopping compared to in-store if COVID-19 outbreak continues
IMPACT OF
COVID-19 ON ECOMMERCE SALES
Find out how the recent surge in e-commerce sales may affect brands
We have interviewed 1,000 U.S between March 11th-12th, 2020 to better understand how COVID-19 is changing the way people buy online, as well as the impact it will have on brands.
What you'll Learn
1- Legal consultant
2- Legal/brand protection director
3- CEO/General Manager or Director
4- Marketing Manager/Director
5- Founder/Owner
6- Academics
This information
will be useful for:
The research will help inform those managing online brand protection across any sector about the impact of COVID-19 on consumer buying behavior. It will also provide actionable data and insights to help brands make informed decisions to enhance their brand protection strategy.
Who’s this for
57.9%
OF U.S SHOPPERS
are buying more online
than usual