As companies worldwide navigate the ongoing COVID-19 crisis, digital retail executives are on the corporate front line, helping their companies respond, pivot, and evolve to an economic crisis set to alter the retail landscape forever.
This survey, reflects the views of 150 U.S. digital retail leaders from 10+ industries during the week of April 20.
At Red Points we specialize in intellectual property protection and defend brands online, using a combination of our experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients.
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Market research
The Day After COVID-19.
The research will help inform executives overseeing sales and brand protection about the expected short and long term business impact of COVID-19. It will also provide actionable data and insights to help brands and ecommerce leaders make informed decisions to enhance their brand protection strategy.
Who’s this for
We have interviewed 150 U.S ecommerce leaders between April 20th-27th, 2020 to better how they are preparing their business for the future.
What you'll Learn
THE DAY AFTER
COVID-19
What 150 Brands are Doing Now to Come out of the Crisis Even Stronger
Actions and insights for responding to the COVID-19 crisis
With this in mind,
Red Points conducted a survey among 1,000 U.S. shoppers to answer the following questions:
58%
respondents said ecommerce revenue in March 2020 has increased over last year
1- Ecommerce leaders
2- Legal/brand protection director
3- CEO/General Manager or Director
4- Marketing Manager/Director
5- Founder/Owner
6- Academics
This information
will be useful for:
Market research
The Day After COVID-19
Actions and insights for responding to the COVID-19 crisis
As companies worldwide navigate the ongoing COVID-19 crisis, digital retail executives are on the corporate front line, helping their companies respond, pivot, and evolve to an economic crisis set to alter the retail landscape forever.
This survey, reflects the views of 150 U.S. digital retail leaders from 10+ industries during the week of April 20.
Key findings include
THE DAY AFTER
COVID-19
Find out how the recent surge in e-commerce sales may affect brands
We have interviewed 150 U.S ecommerce leaders between April 20th-27th, 2020 to better how they are preparing their business for the future.
What you'll Learn
1- Ecommerce leaders
2- Legal/brand protection director
3- CEO/General Manager or Director
4- Marketing Manager/Director
5- Founder/Owner
6- Academics
This information
will be useful for:
The research will help inform executives overseeing sales and brand protection about the expected short and long term business impact of COVID-19.
It will also provide actionable data and insights to help brands and ecommerce leaders make informed decisions to enhance their brand protection strategy.
Who’s this for
- To what extent has COVID-19 impacted businesses' long term financial decision making
- What are some of the immediate actions ecommerce leaders are taking to protect their online revenue in light of this crisis
- What are the top business continuity measures put in place to mitigate the impact COVID-19 on online sales
The full report provides insights into the following questions and many more:
49%
Brand reputation damaged
43%
Counterfeiters
stealing sales
42%
Unhappy costumers
Many companies have been hampered by cybercrime, supply chain delays, and a decrease in consumer spending
59%
are investing more in ecommerce channels to ensure continued sales growth
A majority will
increase spending on social media advertising and brand protection as a result of COVID-19
4
A majority will increase spending on social media advertising and brand protection as a result of COVID-19
3
59%
are investing more in ecommerce channels to ensure continued sales growth
2
Many companies have been hampered by cybercrime, supply chain delays, and a decrease in consumer spending
1
58%
of respondents said ecommerce revenue in March 2020 has increased over last year