In the U.S., the world’s largest health and wellness market, the industry has witnessed an annual growth rate of 4.5% with revenue currently estimated at $32 billion.
Post-COVID-19, with over 50% of consumers planning on working out from home in the future, this trend shows no sign of slowing down.
Download our market research for insights from 1,000 U.S. consumers and actionable tactics to help your brand succeed in the new fitness ecommerce market.
Red Points’ mission is to make the Internet a safer place for brands and consumers. Thanks to Artificial Intelligence, Red Points has transformed an industry traditionally led by intellectual property lawyers and services-focused companies into a scalable, cost-effective solution to cut online infringements at the source.
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Market research
FITNESS ECOMMERCE AFTER COVID-19
The research will help inform those managing online brand protection in the fitness industry about the impact of COVID-19 on consumer buying behavior. It will also provide actionable data and insights to help brands make informed decisions to enhance their brand protection strategy.
Who’s this for
We have interviewed 1,000 U.S consumers between August 6th-12th, 2020 to better understand how COVID-19 is changing the way people buy fitness equipment and apparel online, as well as the impact it will have on brands.
What you'll Learn
FITNESS
IN THE NEW NORMAL
The rise of fitness equipment
shopping online
COVID-19 has impacted every facet of our economy, and the fitness industry is no exception.
1- Legal consultant
2- Legal/brand protection director
3- CEO/General Manager or Director
4- Marketing Manager/Director
5- Founder/Owner
6- Ecommerce Manager
7- Brand Manager
This information
will be useful for:
Market research
The Day After COVID-19
Actions and insights for responding to the COVID-19 crisis
As companies worldwide navigate the ongoing COVID-19 crisis, digital retail executives are on the corporate front line, helping their companies respond, pivot, and evolve to an economic crisis set to alter the retail landscape forever.
This survey, reflects the views of 150 U.S. digital retail leaders from 10+ industries during the week of April 20.
THE DAY AFTER
COVID-19
Find out how the recent surge in e-commerce sales may affect brands
We have interviewed 1,000 U.S consumers between August 6th-12th, 2020 to better understand how COVID-19 is changing the way people buy fitness equipment and apparel online, as well as the impact it will have on brands.
What you'll Learn
1- Ecommerce leaders
2- Legal/brand protection director
3- CEO/General Manager or Director
4- Marketing Manager/Director
5- Founder/Owner
6- Ecommerce Manager
7- Brand Manager
This information
will be useful for:
The research will help inform those managing online brand protection in the fitness industry about the impact of COVID-19 on consumer buying behavior. It will also provide actionable data and insights to help brands make informed decisions to enhance their brand protection strategy.
Who’s this for
49%
Brand reputation damaged
43%
Counterfeiters
stealing sales
42%
Unhappy costumers
Key findings include
51%
of U.S. consumers are planning on working out at home in the foreseeable future
of U.S. consumers conduct research
on fitness equipment via social media
60%
of U.S. adults surveyed admitted they have purchased fake fitness equipment online
50%
of U.S. consumers conduct research
on fitness equipment via social media
60%