FREE TOOLKIT
HOW TO
REMOVE A COUNTERFEIT
FROM
MERCADO LIBRE
Toolkit created in collaboration with:
About Red Points
In Red Points we specialize in Intellectual Property protection and defend brands online, using a combination of our experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients.
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The main objective of this webinar organized by Red Points is to describe actionable tactics that businesses of all sizes, including small and medium ones, can use when scaling their brands from local markets to a worldwide audience.
The tips will be mainly drawn from Karen Post’s professional experience, who has been working for more than 30 year in Branding and Communications with organizations that range from start-ups to Fortune 500 companies such as ACNielsen, Pepsi and Procter & Gamble.
The webinar will also count with the participation of Toni Pérez, VP of Marketing and Product at Red Points, who will be talking about the most common risks in brand management from the Intellectual Property Rights perspective.
Here are some of the topics that will be covered:
- Building and communicating your brand, with real examples.
- Differences and similarities between local and global branding.
- Promoting your reputation among opinion makers.
- How to protect your business against brand abuse.
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Protecting your Intellectual Property on the 7th most visited retail website in the world.
If your brand is on Mercado Libre, or if you’re thinking about joining as a seller, this toolkit is for you. Don’t miss this unique toolkit, written in collaboration with Mercado Libre.
This free toolkit will teach brands the process required to have infringing listings and products removed from Etsy.
It’s also useful for authorized agents in charge of managing IP, and anyone who suspects their products could appear on Mercado Libre even if they aren’t registered on the site.
Who's this toolkit for?
What's inside?
The documents brands must prepare for this process
Registering a DHgate account and uploading IP details
Submitting IP infringement complaints
A step-by-step overview of exactly how to report counterfeit products on Mercado Libre
Checklists to successfully enrol your Intellectual Property on the platform
An overview of Mercado Libre’s latest Brand Protection Program
What's inside?
About the Speakers
Who's this ebook for?
In Red Points we specialize in Intellectual Property protection and defend brands online, using a combination of our experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients.
About Red Points
HOW TO
REMOVE A COUNTERFEIT
FROM
MERCADO LIBRE
This guide is designed for sellers, buyers, copyright holders or agents working on their behalf. It’s based on the premise you have found an item that you know to be fake and wish to report it, with a view to having it removed.
Who's this toolkit for?
This guide is designed for sellers, buyers, copyright holders or agents working on their behalf. It’s based on the premise you have found an item that you know to be fake and wish to report it, with a view to having it removed.
