In recent years, counterfeiters have quickly recognized the potential of social media platforms.
With millions of brands across thousands of product categories using social media daily, this means automating IP detection and enforcement processes on social media sites is becoming critical for many.
At Red Points we specialize in intellectual property protection and defend brands online, using a combination of our experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients.
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This guide will help inform anyone with an interest in adopting a technological solution to fighting counterfeits on social media.
Who’s this for
- Latest trends on consumers’ buying behavior on social media
Tactics to protect your IP on sites like Facebook & Instagram
Details on social media platforms’ reporting tools
The benefits and limitations of social media’s anti-counterfeiting programs
What you'll Learn
PROTECT YOUR BRAND ON SOCIAL MEDIA
Strategies to protect your brand on social media
INTRO
Why Your Brand Can’t Afford to Turn a Blind Eye on Social Media?
PART 1
This is why Counterfeits Will Steal Your Revenue on Social Media (Unless You Stop them)
PART 2
5-Step to Protect your Sales on Social Media
PART 3
Why you Should Protect your Brand on Social Media
What's inside?
Market research
The Day After COVID-19
Actions and insights for responding to the COVID-19 crisis
As companies worldwide navigate the ongoing COVID-19 crisis, digital retail executives are on the corporate front line, helping their companies respond, pivot, and evolve to an economic crisis set to alter the retail landscape forever.
This survey, reflects the views of 150 U.S. digital retail leaders from 10+ industries during the week of April 20.
THE DAY AFTER
COVID-19
Find out how the recent surge in e-commerce sales may affect brands
- Latest trends on consumers’ buying behavior on social media
- Tactics to protect your IP on sites like Facebook & Instagram
- Details on social media platforms’ reporting tools
- The benefits and limitations of social media’s anti-counterfeiting programs
What you'll Learn
INTRO
Why Your Brand Can’t Afford to Turn a Blind Eye on Social Media?
PART 1
This is why Counterfeits Will Steal Your Revenue on Social Media (Unless You Stop them)
PART 2
5-Step to Protect your Sales on Social Media
PART 3
Why you Should Protect your Brand on Social Media
What's inside?
This guide will help inform anyone with an interest in adopting a technological solution to fighting counterfeits on social media.
Who’s this for
49%
Brand reputation damaged
43%
Counterfeiters
stealing sales
42%
Unhappy costumers
Brands & organizations featured in the report
