The 2021 Guide to Modern Brand Protection
Common problems faced by brands without brand protection
Profit loss
Fall in sales as illegal products divert business
Harmed relationship with partners
Cheap fake products create unfair competition for your authorized distributors
Damaged brand reputation:
Distorted user perception and health risks to consumers
Benefits of
brand protection
Happier and trusting customers
Less customers’ complaints and stronger brand loyalty
More revenue
Increase of gross profit you’d have otherwise lost to counterfeiters
Maintain a strong reputation
With a comprehensive solution in place, your reputation won’t suffer at the hands of others
Where should you protect your brand
Sales of counterfeit goods online via ecommerce sites and social media networks are a large and growing problem. That’s why you should take steps to track and understand how online counterfeiters operate and attract customers based on your various online trading channels. Best-in-class brand protection services should include the monitoring of the following online channels:
Marketplaces are one of the most important online sources of potential intellectual property infringements.
Marketplaces
Social media has become an under-reported but vital hub for counterfeiters very quickly.
Social Media
These stand-alone websites can usually appear to customers as discount or outlet sites to justify the products’ low price.
Rogue websites
IP infringements may also occur in app stores and extensions.
App Stores
Starter
(You’re starting to see counterfeits cropping in)
Intermediate
(Frequently seeing counterfeits in several platforms)
Advanced
(High volume of counterfeits and recurrent infringers)
What's in this guide?
Red Points’ multi-level brand protection guide provides actionable tips tailored to your level of expertise:
Inside of this guide
You’ll find critical guidance for brands and professionals looking to protect their online revenue, brand reputation, consumer safety, and Intellectual Property (IP).
Why is brand protection important?
Every year, approximately $300 billion are lost globally to counterfeit goods and services.
A strong brand is valuable. Over time a solid brand protection strategy can separate strong brands from the graveyard of one-hit-wonder companies.
Failure to build, and more importantly protect, your brand reputation will reduce its value and ultimately damage your business’ reputation.
Whether you are new to the world of brand protection or well-versed on the topic, if your brand is selling online, this guide is for you
About Red Points
At Red Points, we specialize in intellectual property protection and defend brands online, using a combination of our experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real-time for our clients.
At Red Points, we specialize in intellectual property protection and defend brands online, using a combination of our experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real-time for our clients.
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Brand protection is the process of protecting the IP of companies and their associated brands against counterfeiters, copyright pirates, and infringers of other types of IP, such as patents, design rights, color mark and trade dress.
This is done not only to protect the loss of revenue from a company but also to protect a company’s IP, reputation and overall value.