In 2021, revenue generated from counterfeit toys reached $32.3 billion in the US and $44.6 billion in Europe. This year numbers are set to hit an all-time high.
Brands affected suffer a multitude of consequences. From losing their hard-earned reputation for innovation due to bad press and reluctant consumers to loss in sales, counterfeiting has a far-reaching impact.
Red Points’ new market research on the toys and games industry offers key insights to help brands better understand consumers’ perspective and purchasing habits ahead of the holiday season.
At Red Points we specialize in intellectual property protection and defend brands online, using a combination of our experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients.
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The research will help inform those managing ecommerce or online brand protection in the toy industry on new consumer buying behavior ahead of the holiday season. It will also provide actionable data and insights to help brands protect brand reputation and online revenue.
Who’s this for
Red Points surveyed 1,000 U.S. shoppers from a variety of demographic groups between October 22 and October 30, 2020. The report provides key insights to better understand how COVID-19 will impact this year’s end-of-year holiday shopping, as well as the impact it will have on brands.
What you'll Learn
CHRISTMAS:
FAKE TOYS & GAMES
The threat of online counterfeits during the holiday season
1- Ecommerce Managers
2- Brand Protection Managers
3- Marketing Directors
4- CEO/General Managers
5- Founders/Owners
6- Legal Counsels
7- Brand Managers
This information
will be useful for:
Market research
The Day After COVID-19
Actions and insights for responding to the COVID-19 crisis
As companies worldwide navigate the ongoing COVID-19 crisis, digital retail executives are on the corporate front line, helping their companies respond, pivot, and evolve to an economic crisis set to alter the retail landscape forever.
This survey, reflects the views of 150 U.S. digital retail leaders from 10+ industries during the week of April 20.
THE DAY AFTER
COVID-19
Find out how the recent surge in e-commerce sales may affect brands
Red Points surveyed 1,000 U.S. shoppers from a variety of demographic groups between October 22 and October 30, 2020. The report provides key insights to better understand how COVID-19 will impact this year’s end-of-year holiday shopping, as well as the impact it will have on brands.
What you'll Learn
1- Ecommerce leaders
2- Legal/brand protection director
3- CEO/General Manager or Director
4- Marketing Manager/Director
5- Founder/Owner
6- Academics
This information
will be useful for:
The research will help inform those managing ecommerce or online brand protection in the toy industry on new consumer buying behavior ahead of the holiday season. It will also provide actionable data and insights to help brands protect brand reputation and online revenue.
Who’s this for
49%
Brand reputation damaged
43%
Counterfeiters
stealing sales
42%
Unhappy costumers
Brands & organizations featured in the report
